Exploring The Latest Trends in The Automotive Industry

The automotive industry is quickly advancing, and is one of the most innovative industries in the world. As this industry expands, certain trends have emerged. Multiple distinctive trends can be identified in the automotive industry, which contribute to the innovations on modern automobiles. Efficient manufacturing and design, advanced technology, and practicality are among the top trends concerning the automotive industry today. Most automotive companies believe that customer feedback is essential to success in selling their vehicles. So this essay will analyze current trends in the automotive industry.

Automotive Innovation is growing fast, as well as the job field of Automotive research and development. The designing, testing, and integration of new designs takes years to finalize and release on the market. Vehicles go through extensive testing, especially in the modern age. Vehicles are placed in simulated environments so they can be monitored to determine what can be improved and how they can limit any electrical, mechanical, or design issues. Analytics can be used to more efficiently manufacture the vehicles as well improve the design process. Thus, manufacturers can determine flaws, and in what areas customers are unsatisfied. Customer satisfaction is important and greatly impacts sales. By advancing our use of analytics and strengthening the technology behind obtaining data, manufacturers can improve user experience and the product overall. This is done by using new software able to compute and analyze large portions of data, and hiring highly skilled employees that are educated in the field and familiar with the technology . Automakers also want to utilize predictive analytics. Predictive Analytics allows manufacturers to collect information on their products and more effectively improve designs and help tend to consumer needs. Another aspect of improving the manufacturing process is using new materials. Modern automobiles are now using materials that are more economical, and more useful, such as nanomaterials used in exterior design of vehicles and lightweight glass. Vehicle designs are also beginning to utilize Aerogel and Graphene. Aerogel is a solid, low density material that works as a great insulator, while graphene is a form of carbon that is extremely durable yet very thin. In order to improve the design of these vehicles, the technology behind them must also improve.

A current trend in modern cars is the increasing use in electricity. Electricity now powers many aspects of vehicles, and manufacturers want to utilize this technology while making sure the system is sustainable. Electricity is an excellent power source, but require skilled designers and professionals as modern electrical systems are complicated and can cause issues for the car. It is difficult to implement new technology into modern cars, with the abundance of parts that work together to make the car function. It is because of these systems and parts that new designs take years of testing before they can enter the public market. A popular trend with today's automobiles is electric/hybrid motors. Electric vehicles have seen a sharp increase in sales. Modern auto companies such as Tesla have patented a highly efficient electric motor that is used in their vehicles. This technology is considered the future of automobiles. Vehicles will be “charged” instead of refueled. New models are being tested and will be released in the next few years to come, built with an electric motor. Examples of this advanced electrical technology is not only used in the mechanical design of the vehicle, but is also in interior features. Vehicles use digital technology to maximize comfort, accessibility and driving experience for the consumer. Cars are becoming more 'smart' and tech oriented. Many cars today have entertainment systems that allow users to connect smartphones. One of the main goals of automakers when designing interior technology is to create a system that is easy to use and that will not distract the driver. Another goal is to create a system that connects the driver not only with the vehicle, but the surrounding environment as well. But one of the biggest goals in the automotive industry is mass producing a self driving car, and as technology advances, we are closer to this goal everyday as prototypes are being tested. According to Jeff Desjardins, “By 2030, up to 70% of new cars sold could have self driving features. 15% could be fully autonomous”. The National Highway Traffic Safety Administration (NHTSA) state that 1.2 million people die in fatal crashes from human error. Experts believe autonomous vehicles could greatly reduce this number, as well as reduce traffic and save time. These features are high in demand for consumers looking to purchase more modern vehicles. Automakers also have to stay true to practicality.

Fuel Efficiency is one of the most considered specifications when purchasing a vehicle. With all the current advancements in electrical motors in automobiles, the future of gasoline engines seems to be fading. Fuel efficient motors is and will be one of the primary focuses in the automotive marketplace. More and more automakers are designing extremely fuel efficient motors, or even completely electric vehicles. What makes these vehicles even more practical is that some of them are extremely affordable, some vehicles estimated to be under $30,000. Families will general be in the market for not only fuel efficient vehicles, but vehicles with safety features as well. When it comes to safety, automated driving technology is very useful and can prevent accidents, as well as avoiding traffic. This includes features such as; lane assist, which can steer a car that is drifting back into its lane, automated emergency braking, and improved airbag and restraint systems. Automakers and engineers believe that when it comes to safety, automated driving technology is very useful and can prevent accidents, as well as avoiding traffic. This includes features such as; lane assist, which can steer a car that is drifting back into its lane, automated emergency breaking, and improved airbag and restraint systems. at this technology can create a much safer future of driving.

As seen from the essay, automakers today follow trends that lead to innovation in the automotive industry. These trends include efficient manufacturing and design process, use of advanced technology, and practicality. All these aspects come together in modern vehicles today. Consumers are in the market for vehicles with advanced features, such as advanced interior control systems or advanced safety systems. Some groups may be looking for a fuel efficient vehicle. Automakers have used these trends to create vehicles that appeal to many groups, allowing them to expand their marketing and increase profit. While some argue that modern vehicles are becoming more expensive with all these features, there are many affordable vehicle lines that still offer this technology at a more basic level, such as the Honda Civic, Toyota Corolla, etc. These trends allow automakers to produce cars in an efficient manner and obtain maximum customer satisfaction.