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“What happens in Vegas, stay in Vegas!” A popular tourism slogan in Las Vegas promotes what they called “freedom”. Advertisement like this is a persuasion for an action, an action to get alongside with what the advertisement display. All these advertisements are like in a mad race, a race to exposing the product and service to customers. When we see this nature of competition, we always want ourselves to be exposed to each and every one. But how we can do that? The only answer that seems to be feasible is make good impact on the society using advertisement, and society on the other hand has always been impacted because whatever we see or read always made our cognitive process to work.
Advertisement is impacting the society in many ways especially inducing a factor of not required materialism. The world is now moving fast ,and the people don’t have enough time to think on their own, and is where these advertisement are more strongly playing its role in bring the materialism to society, which is in a bit disagreement with perspective two stating that people’s material value make these ads so effective. We have to admit that Perspective two made some solid point there, but what really made these ads so effective is that they created a good visual life image to all the people or consumers merely by showing their products and promising to have a good life the possession of them. Now people cannot live without smartphones or cars etc., they are more attracted towards new models or new style. Advertisement display how these products brings life to them and happiness is only possible with the possession of a product fading out the image of real happiness and satisfaction which comes from inner of self not by involving in this material world and its contents.
What is also important is the way in which these advertisements are operating to the mindset of people to be attracted towards these advertisements. The answers to these questions lie in the fact that these advertisements are suggesting material possession will add to the social life of an individual and they will be more accepted in society, which is in the agreement with perspective three stating that ads promote sales by creating artificial needs. There are some of the most talented people, in the advertising industry, who are experts in reading the mind of common people, and thus what they do is simply providing the people what they want to see by understanding the intricacies of their life and thus manage to sale the things which are nothing but a part of materialistic world. We now don’t go for things that are cheap and can satisfy our needs, rather we go for things better advertised. We now go for brand over quality and other parameters. We should not be amazed that what we call as brands are those who claim them to be one is advertisements. Living in a society filled with these advertisements those people made, our thinking power have been totally debarred.
Although advertisements have always created a false image of the world in front of us, to reverse the condition we must make the utmost of the advertisements to make good impacts on the society since we have understands completely how they works on us. By using advertisements, we start out as light quickly to learn more about the same type product, which is in agreement with perspective one stating ads provide us with various products to meet our needs, and choose what we really need. By advertising, we must be repeatedly reminded how the world is on brotherhood rather than excelling over brothers. By advertising, we must be constantly put in mind the importance of thinking of the environment rather having fasting moving cars, expensive watches, and latest fashion. By advertising, we must be continually alerted that satisfaction and happiness come from inner heart not from material world.
In a word, we are living in an age of advertisement perpetually disillusioning us and spreading perfect life before us every day, but what we can do is keeping in mind what really matters to us, and take advantage of the advertisements.
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