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The reasons behind xiomi’s success in India Lies in the fact that though being an international smartphone brand it started its business in India with the Indian techniques and tactics rather than just applying the global business models and practices on the local market. They believe that technology is something which should be availed by all. A moderate pricing with advanced features is something that makes it different from all and easy to afford. India is a developing country has all kind of people from richest to poorest .main majority lies in being middle class. So for middle class people it is something best of all at the most decent pricing .
Hence due to this Xiomi could grab a place in people choice and has attained a great success in just few years leaving behind the very popular Micromax and Intex .Not everyone can afford costly phones like apple and Samsung. They prefer online marketing rather than offline .For them offline is secondary. Most of the mobile companies spend a huge amount on the marketing of their product. Here is something what makes Xiomi different from all. Unlike other companies it donot spends a huge amount on marketing, rather than that it utilizes its amount cost effectively in every sector in very tactical way. They use social media and word of mouth as a tool for their brand formation rather than spending crores on celebrities for their brand advertisements.
During its launching period it engages its customers on a very unique manner by citing different offers, discounts , taking their views for what they expect in a mobile more. It manufactures its devices locally saving costs because of a friendly tax structure. When it manufactures its device locally there are various benefits of it .such as it manufactured devices comes in the market within a very short span of time as in import export procedures it takes a huge time span along with huge amount of money for taxes.
It has a longer life span of its product that is around 15-18 months. They play very tactfully here. Even if they have stocks left in the market they reduces the price suddenly and drastically. We never get to hear that xiomi launching its models frequently .This acts as a very important key factor as it launches hardly 3-4 models in a year unlike other companies launching various models. It takes time .It donot come frequently but when it comes ,it comes with a bang possessing the best features.
The MI community. It runs its own community with the help of intensive social media strategy, where brand’s fans dubbed “MI fans” where they could discuss about the gadgets about the models and give there honest opinion without any fear of judgements. Manufactures a very limited amount of their products preventing loss and wastage. Usually different brands come up with huge stocks leading them to losses at times .Xiomi play very tactfully and statistically taking itself to immense heights.
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