The Role of Social Media in The Current Business World

Employees of different ages often prefer different tools to communicate with each other. However, nowadays, more and more people using social media no matter the ages. Most of people own social accounts such as email, Twitter, Facebook, Instagram, and so on, and the popular social methods in today's society are multitudinous. Moreover, people are constantly checking their social media. In the current business world, because of the influence and mass usage of social media and the rapidly development of the internet, employees may work in different locations. Therefore, companies must find new ways to connect their employees as closely as possible and create cohesion within employees so that the organizational of companies can be more efficient, thorough, and stable. Therefore, companies should make use of social media to improve its organizational strategy to adapt the current business organizational and marketing tactics in order to survive.

First of all, a company can make use of social media to create a cohesive and collaborative atmosphere among employees. Sometime, it is difficult for companies to get employees engaged especially when some employees are not working in company’s building. They are still important parts of company's organization; therefore, using social media such as company blog, website, group online chatting room, and so on can increase employees’ senses of belonging. For example, companies can use social media to get employees connect together so that they can share information, innovative ideas, and get to know each other. As a result, employees can feel more engaged and belonged, so they may become more responsible for their work as well as others in the company. Further, it would improve the organizational structure and strategy of the company.

Secondly, company can use social media such as online discussion forum to better capture creativity and innovation of employees. As employees use social media more frequently, a company can take advantages of this to better understand employees and care for them, so employees can better serve the company and contribute ideas that can help the company to grow. Organizational strategies are extremely important for a company because it affects the company’s operation, management, and many other aspects. Therefore, companies should make use of social media to get employees involved. Companies may even able to manage employees online through social media, so it would not be a problem to hire someone who is really capable but lives far away. In this way, social media can really increase companies’ organizational structure and strategy.

Thirdly, social media can also help companies to improve its organizational strategy by using Facebook, Twitter, or Instagram to promote their product or service. And employees can share and post companies products or services as well if they are willing to do so. Social media provide a great opportunity to increase a company’s publicity. For example, “Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom”. Using social media can help companies to become known for public so that more people would purchase their products, and this is a very helpful for organizational strategy so that companies should consider.

As seen from the essay, social media is a very important tool in the current business world. No matter the company is big or small, social media can be very powerful to develop effective, and engaged organizational structure and improve companies’ organizational strategy in various ways since social media methods are so diverse.