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The Speed of a Web Page

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Table of contents

  1. Importance of page loading time
  2. User experience
    Adwords Quality Score
    What speed is required?
    How you can increase the loading time?

Do you know how fast your website is? How it can be faster? Nowadays the speed of a web page is a hot topic of discussion. All your efforts to make your website rank well would be futile if your page is too slow as it can prevent the conversion of the visitors into the customers. If you have never thought of this aspect, this is the time you should begin thinking without any further delay. You can start from here. Let’s try to understand each detail regarding page speed.

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Importance of page loading time

In this digital era, marketing depends on the content strategy to a great extent. In the simple words, it depends on how you are creating and sharing contents. Do you know that it may make your marketing complicated? Without content, you can do nothing. So what is the solution? First of all, you must check the speed of your site. A number of tools are available before you that you can use to check the speed of the pages of your site such as WebPageTest, Pingdom, WhichLoadFaster, PageSpeed Tools etc.

You should also find out where you rank in terms of site speed because a today online experience is everything to convince a visitor in order to convert him/her into a customer. One thing is obvious that the competition is unlimited online. Therefore, the poor speed of your web page can make you suffer.

User experience

You should start thinking from the perspective of the users. Don’t you get irritated when the site you are browsing takes more time to load? Same is the feeling of your users. Customers always expect the loading time as fast as it can be possible. On-the-go and mobile content is gaining immense popularity nowadays than ever. You should not forget that you are competing with countless other website; therefore the number of the users is also huge. If your page is taking too much time to load, particularly on a mobile device, customers do not take pain of waiting for your page to be loaded in such cases. So, if you want to offer your customers a better user experience, you must make your website faster.


In most of the cases, users click away from a website when it does not load quickly. Who will be benefitted from this? Of course your competitors will reap benefits from this drawback of your website. Several studies have revealed the revealed the fact the at peak traffic time, almost 75 % online consumers prefer to switch to other sites instead of waiting. In this way, you are losing customers, profits, money. Literally you are gifting your customers to your competitors in this way.

Adwords Quality Score

Speed of the page directly impacts the user experience. User experience is one of the major elements in Adwords quality score. Quality Score influences CPC campaigns. Google read the minds of the customers correctly. Google knows that customers always prefer fast websites. Hence, they put a lot of weight on the landing page. When your landing page is not performing properly, you will get your Quality Score suffering. Slow loading speed can drive your CPC campaign to danger.

What speed is required?

Generally, most of the people expect your web page to load within maximum 2 seconds. If the page is taking less than 3 seconds, then your website is doing well. If it is taking 7 seconds, you need to work on it.

How you can increase the loading time?

With the help of certain tips you can increase the loading time of your webpage. Let’s have a quick glance on these tips:

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  • Make your web server faster
  • Use an effective content delivery network
  • Try to minimize the redirects
  • Don’t forget to clean up the codes
  • Use Gzip to compress the site
  • Optimize the images

These are the things you should know to improve loading time of your website page. As your website traffic is related to the loading time, you can’t afford to ignore this problem.

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The speed of a web page. (2019, January 03). GradesFixer. Retrieved May 28, 2023, from
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