As we wake up in the morning, the first thing that we do is, we search for our mobile phones, and check for the latest updates or check our facebook account or any other mobile apps. With so many apps available in the app stores, our choices and preferences change just like we change our clothes. This is simply the outcome of the evolving technology; therefore, the hoteliers are required to deal with the fast-track realities of today’s world and also keep pace with the changing preferences of their guests. This can be easily done with the help of the mobile apps. By harnessing the benefits of the mobile apps, the businesses can also gain an advantage over the competition. The hotel industry has gone through a notable transformation by acquiring the mobile apps. Even the well-established hotel brands are getting inclined towards the app development.According to a statistics published by Statista, it has been estimated that global hotel industry would generate 550 billion US dollars in 2016.
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'Top Benefits Hotel Apps Provide to The Hotel Business'
Being a part of the hotel industry, you might be aware of the exceeding competition level, and the mobile app can be the key to unlock the mystery of success in this fierce competition. Therefore, with the guests living in a mobile-enhanced world, investing in a mobile app for hotel booking is beneficial as well as essential for the hotel businesses. More and more people today, search and book their hotels with the help of their smartphones. From a marketing standpoint, regardless of the size of your hotel, the number of rooms you have, and even your star rating, you should appreciate and adopt the new technology as a hotel marketer and that will help you to generate revenue, brand recognition, and add convenience for your guests. If we talk about the Australian cities then branded and small hotels have given the smartphone to their workers for customer delight services. In these hotels, apps are not only limited to reservation or loyalty programs but they work beyond hotel industry expectations. There are more than enough proofs for the hotel industry to use mobile apps, but still, some of the businesses are confused regarding the app development.
To clear this confusion, a few of the benefits that the mobile app provides to the hotel industry are given below:
- 1. Enhances Booking Experience of Customers Imagine Mr. X, a businessman is on a business trip
In order to make arrangements for his stay, he takes out his smartphone, opens his favorite mobile app and within a few finger taps, he check-in to his hotel. Within a few seconds, he receives a notification that his room is ready. As soon as he enters the hotel, he receives the welcome message with his booking details and room number. He passes the reception and heads straight to his room, unlocking it with his smartphone. Later, when he was done with his work and pays the required amount online. Isn't this easy and convenient, unlike before, where the customers had to queue up to fill in the forms regarding the details of their intended stays. Now check-in and check-out have been transformed with exceptional technology-oriented customer service. With the help of the mobile app, everything is done just within a few clicks on the mobile screen which saves a lot of time.
- 2. Language Adoption Facility
Travel and tourism industry[link] has become a huge arena. It includes both the domestic as well as the international tourists. Most of the travelers face the language problem when they travel abroad or in another state. Therefore, to sort out this issue you can incorporate language adoption facility, which will help the guests to get all the valuable information in their mother tongue. In this way, you are able to serve both international and domestic customers, and this also leave a positive impact on the audience and it will also increase the traffic to your app.
- 3. Effective Marketing Channe
Marketing is an aspect that has become a necessity to compete in the hotel industry. The offline marketing strategies are simply a waste of money, time as well as efforts. The pamphlets of the hotels, which are a medium to promote the hotel are actually used by the people to wipe their hands. In this high-tech society, every single second is valuable and using the offline methods for marketing is simply trying your hard luck, therefore you need to create maintain the brand awareness for your hotel that will help in the promotion, you can do this by simply switching to the mobile app marketing. It is time for you to get an app developed for your hotel business as there is no margin for the errors.
- 4. Customer Reviews and Feedback
- 5. Boost Hotel Staff Productivity
Mobile Apps are the perfect tool to keep track of your staff. If you have already created a mobile app for your hotel which helps you to then monitor their work and provide them feedback when needed.
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- 6. Taking Advantage of the Competition
- 7. Offering the Tour Guiding Facility
- Strengthening Brand Loyalty
Offering a dedicated hotel app can enhance both customer and brand loyalty. A mobile app can integrate a guest loyalty program where hotel guests can collect points and rewards on their bookings
- The bond between you and your customer has never been stronger
