close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Pestle Analysis of Virgin Atlantic Airline

downloadDownload printPrint

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

Get custom essay

121 writers online

Pestle Analysis of Virgin Atlantic Airline essay
Download PDF

Political analysis

It inspects the guidance of government. It is about policies, rules, and regulations on the industry or association with reference to Virgin Atlantic Airline. It can be debated that several political factors such as taxation policies, labor low, customer policies and trade restrictions forced by the government have a great impact on the airline industry. According to Virgin Airline management, they are an expression with various political challenges when business spread into foreign countries compared to the UK, ( ex; USA & Australia). Most of the political challenges are embraced by licensing, bureaucracies set by the UK and foreign governments also increased parameter and control of business operation by the government.

Economic analysis

Virgin Atlantic Airways has been challenged with hard competition from other firms in the industry, for example, the organization was required to lower its flight rates following an analysis of prices for air travels by its major opponents in the air transport industry such as American Airlines and UK Airways. Because of this competition in 1990 “ Virgin Atlantic offered first class ticket at business class prices, inventions included limousine pick up for first class passengers and seat back video entrainment systems for economy class passengers”. This new decision creates an opportunity to win the economic competition and get more profit & customers.

Social factors

British Airways, Atlantic Airways and other airlines such as EasyJet have already requested the EU and the French government to advance an action plan to minimize the effect of ATC( Air traffic controller) attacks on passengers A number of ATC union strikes hit France in 2016 due to social unrest over a series of disputed labour reforms from the Socialist government, causing Virgin Atlantic to cancel many flights to and over France The peak summer season in 2016 was difficult to operate for many airlines including Virgin Atlantic, largely due to social factors outside of the airline’s control particularly, air traffic controller (ATC) strikes in France.

Technologic analysis

Further, as Jones (2009) has argued, the Internet makes industry competition perfect because it allows passengers to compare airfares of different airline companies with just a few clicks, which in effect affects pricing ability, according to Gal-Or (2011). Nevertheless, the internet also offers a cost-cutting chance for Virgin which is why it recently launched AIR4, Virgin Atlantic’s major technological revolution in company history, which saw Virgin invest in IT-based passenger service systems such as the new mobile app, self-service booking technology and improved kiosk functionality (Annual report 2016).

Legal environment

During the December 2016, Virgin Atlantic pilots decided to take industrial action in a row over union recognition after the pilots union, Professional Pilots’ Union (PPU) which represents over 70% of Virgins 900 plus pilots, demanded to be the only exclusively recognized union for Virgin’s pilots and for British Airline Pilots Association to be derecognized (The Guardian 2016).

Environmental Factors

People are much attentive to the effects of climate change since the people of all nations carry knowledge about some form of negative disaster; from floods, drought extreme record-breaking hot temperatures, record-breaking sub-zero temperature etc., that has been credited by scientists on global warming. Virgin Atlantic like many other airlines faced sustained working disruption in June last year (2016) as well as January 2017 due to adverse weather conditions, in particular thunderstorms in South East England, which led to a cancellation of flights to and from London Heathrow and Gatwick and a delay in many other flights (Swinnerton 2017).

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

PESTLE Analysis of Virgin Atlantic Airline. (2018, October 26). GradesFixer. Retrieved August 11, 2022, from https://gradesfixer.com/free-essay-examples/analysis-of-virgin-atlantic-airline/
“PESTLE Analysis of Virgin Atlantic Airline.” GradesFixer, 26 Oct. 2018, gradesfixer.com/free-essay-examples/analysis-of-virgin-atlantic-airline/
PESTLE Analysis of Virgin Atlantic Airline. [online]. Available at: <https://gradesfixer.com/free-essay-examples/analysis-of-virgin-atlantic-airline/> [Accessed 11 Aug. 2022].
PESTLE Analysis of Virgin Atlantic Airline [Internet]. GradesFixer. 2018 Oct 26 [cited 2022 Aug 11]. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-virgin-atlantic-airline/
copy to clipboard
close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Don't use plagiarized sources. Get your custom essay. Get custom paper
    exit-popup-close

    Haven't found the right essay?

    Get an expert to write you the one you need!

    exit-popup-print

    Professional writers and researchers

    exit-popup-quotes

    Sources and citation are provided

    exit-popup-clock

    3 hour delivery

    exit-popup-persone