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Vaping is not a traditional smoking. Many of us don’t even consider it as a substitute of smoking. That’s why a large chunk of non-smokers get attracted towards vaping because it’s harmless, flavored, aromatic and obviously smoky. According to Time magazine, vaping is 40% cheaper and 95% healthier than smoking. For those who do not want to inhale nicotine, a variety of e-juices with different or even zero nicotine level are available which makes it catchy even in the non-smokers community.
After being into vaping for some time vapers realize that vaping is not just a hobby of inhaling flavor, there is a whole community of vapers ready to welcome you to share their lives and new trends in vaping. People in vaping community also share common fashion and outlook; hats, jeans, t-shirts and tattoos can be commonly seen. This is what makes vaping a lifestyle.
The community members stay in touch mostly via social media. A number of vaping related pages and groups on social media provide a platform to the members of this community to communicate and share new trends. They also influence a number of non-vapers to these groups. Hence, the number of vapers is increasing day by day.
Over a long period of time we’ve seen famous actors and models smoking in movies, serials and magazines. This is what made smoking a fashion amongst their fans, as well as in the society. Promotion of tobacco cigarettes was very common on T.V. commercials and billboards. Even after getting aware of smoking hazards, many people still smoke as a fashion and same is in practice in showbiz. However, realizing the harmful effects of tobacco smoking a competitor came in to being with a new style, flavors and varying levels of nicotine which has attracted the smokers and non-smokers whether they belong to general public or showbiz. That’s how vaping became a part of fashion.
Now we can see the vaping effect all over the place whether it is print or electronic media, social media or showbiz. Considering it as a healthier alternative to smoking, people now prefer vaping because it is cheaper than smoking and looks cool. We can fairly say that vaping is now a fashion accessory. For instance, Richard Chai a renowned fashion designer is going to launch a new line of vaporizers in collaboration with a vaping company, PAX. A famous celebrity like Snoop Dogg team up with a vape company to design a vape with street map of L.A. on it.
The purpose of introducing vape device was to provide a healthier substitute of smoking but now it has become a style icon and a hobby. A large variety of vaping devices with different sizes and designs are available in market. There are dedicated shops for vape devices and its flavors. So anyone can choose a vape device according to their taste, design and style.
Vaping devices are now available on physical shops and online as well. People running vaping business have their own websites and they market it on different medium of advertisement like T.V., billboards, bus stops, websites, social media and so on. Even models and celebrities are hired to publicize vaping products.
Almost a decade ago, nobody has predicted the rise of vaping industry in fact a billion dollars industry. Today vaping has become a lifestyle and people who are producing and selling vaping products are successful and earning really well. Vaping festivals, parties and venues across USA and UK are an example of its success. A number of vaping shops and cafes are opened in London forecasting its success and public trend. Some of the famous vaping spots in London are:
No doubt vaping is no longer just a healthier substitute of smoking. Yes, it’s a trend, it’s a fashion. But before vaping when smoking was a trend and many people used to smoke just for the sake of style started realizing its harmful effects after getting addicted to smoking. I can foresee same thing repeating itself. However, vaping is much safer than smoking but it has its unsafe side as well which should not be ignored. But anyway keep enjoying your vaping after all it’s a new cool. Happy Vaping!
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