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Why Service Marketing Management is a Key Mover in Economic Development

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The service marketing management is the major driver to economic growth in a country. From the statistical data by different scholars it is clear service sector account for about sixty percent of the globe total gross domestic product (GDP). Moreover, approximately forty percent of the labor force is enacted into this field. The motive of the growing industries and organizations is to achieve their goals in profit making thus translating to increased output complexity. In addition, the approach should be the device to deal with the critical issues such as the management in the marketing sector in the firms.

Transport service providers in organizations have combined investments which belong to their stakeholders. With provision of transportation for long distances link the market management services to the prospects of growth and development. Moreover, the branding of its image is highly furnished thus translating to wider coverage (Gourvish, 2010, p.4). With the great impression created by the firm, service market represent a set of concept in action to its customers. For any service that they provide, there must be the focus on addressing the need of the customers according to their preference, taste and choice. To attain these factors the company develops strategies that offer competitive edges by realizing the gaps and through practical intervention.

Undertaking a blueprint technique in transport services focus on customers’ inclination to innovation of new ideas that improve marketing field so as to offer quality services. According to Huotari, and Hamari, 2012, p.18, marketing involves identifying the target customers by analyzing the pattern and response of services usage in relation to the clients’ and producers (Kotler, and Armstrong, 2010, p.11). The technique expected benefits the customers in that they better the services to their satisfaction thus helping the management in analyzing and developing a customer-focus approach.

Leadership is one of the basic element of marketing management that the key role in growth of the service providers firms. With effective management the company’s employees are motivated to perform in accordance to customers’ expectations and level of satisfaction. The image of the organization regarding the reputation is enhanced and the aspect of perception of the service providers (Zeithaml, Bitner, and Gremler, 2010, p.4). Accordingly, the market should be able to venture into the service sector by understanding the target customers taste.

According to Kotler, and Armstrong (2010, p.16), management of resource capacity offers as a strategic advantage. Capacity increases the ability of an organization to race on service in consideration to the seller’s most significant resource which may lead to buyer satisfaction. On the regard, this creates consumers brand loyalty, an idea that increases the profitability of a company. The capacity development encompasses short-term and long-term considerations which are not an executive decision and binding constraint encountered by management (Hollensen 2015, p.27).

In conclusion, the approaches to service management help in improving the human aspects and managing resource capacity which have great contribution to the success of a service organization. The quality of services offered by a service organization acts as a driver towards management motivation in provision of quality services such as transport. Consequently, the management is able to develop strategies that are customer-based.

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