Importance of Marketing for a Successful Business

About this sample

About this sample


Words: 1596 |

Pages: 4|

8 min read

Published: Nov 16, 2018

Words: 1596|Pages: 4|8 min read

Published: Nov 16, 2018

Table of contents

  1. Marketing Plan and its Importance
  2. Situation Analysis
    Target Market
    Marketing Strategy
    Objectives & Tactics
    Sales and Budget
  3. Why Customer will going to Buy your Product
  4. Trust
    Reputation of Concerning Brand
  5. Best Marketing Tools/Strategies for Automotive Dealers
  6. Marketing Automation Software
  7. Social Media Management Platforms
  8. Website Chat
    Pay Per Click Advertising
  9. Works Cited

Marketing plays a vital role in any business to make it successful, it is impossible to simply put out a great product and expect to get financial rewards. As marketing completely expose product and brand it is the most effective way to make your customers aware of your product. Marketing has very deeper effects on your business and its cash flow. Investment in marketing is equally important as you are investing in your products. While you are not marketing your product effectively your business will start facing a serious financial cut back because very fewer people are finding your product and they are becoming loyal to your competitor and your brand will lose its visibility.

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A steady marketing strategy is important if you want to stay relevant, and if you want your customers to have confidence in your brand. Marketing create a specific image in the brain of consumers. Main target of any business is to create image and combine benefits to make the customer. The biggest advantage of marketing is that the products are being recognized in the mind of customer at first level this is through direct advertising and promotions.

Marketing Plan and its Importance

A marketing plan gives a well ordered guide for what you are burning through cash on and when. It empowers you to spending advertising costs – helping you keep control of your uses, deal with your income, track deals to showcasing cost proportion, and measure achievement of your promoting endeavors. It additionally guarantees that item advancement dollars are not squandered. A good marketing plan can help you assure that you’re using your resources in most effective way. An effective marketing plan should be based on following things.

Situation Analysis

It tells you about market place of your product and what will be your targeted market. It also provide you the current trends and competitors of your product in market and how you will be different from them.

Target Market

What age group will you be targeting Will your product or service appeal more to men or women, single or married? The list goes on about the things that you could learn about your customers, but the important point is this: the more that you know about them, the better you’ll be able to connect with them in a way that will be meaningful to them.

Marketing Strategy

The marketing strategy addresses the 4 P’s of marketing product, price, promotion, and place. Basically, what is your product and how it is different, how will you price it, how will you promote it, and where will you sell it.

Objectives & Tactics

Once you’ve recognized your methodology, you have to make sense of how to execute it. You can set goals to meet and distinguish the strategies that you will use to meet those targets.

Sales and Budget

Your marketing plan can also include a sales forecast and an advertising budget. The business projections will diagram your business focuses on a month to month premise. Your spending will determine the amount you will spend and when. The blend of offers and spending will enable you to know about the amount you are spending on advertising and how much income you’re producing therefore.

Why Customer will going to Buy your Product

Just as the business of automobile is expanding day by day and has become an important part of the economy and the society. The car has become a part of today’s busy life every person want to have it’s own private car that result in huge expanded business and demand of automobile not only business and demand have been increased but also the compitition between companies offering different brands of automobile has been increased, every company Try their best to come up with an extraordinary automobile, which can fulfill all of the customer requirement and have an updated features and performance than in old model of that brand.

Launching new model with updated features and adding more options in automobile is not enough the customer will never get to know about your product until he didn’t heard good things about that product, seeing someone using that product or seeing someone repudiated personality to promote that product.


Trust is described as an Assumption of one party that other Function will be accomplishing their Demands and requirements. As long as services are Exercised, trust is the morale that customers obtain on the provider of services to achieve their needs. Primilarly trust can be explained as confidence that one party has on someone else because of sincerity and efficiency of the other association (Morgan & Hunt, 1994). This explanation can be probably applied in different directions, including transaction of goods and services. (Doney and Cannon 1997) study that trust is formed of two aspects: perceived credibility and benevolence.

Reputation of Concerning Brand

Brand notoriety alludes to how a specific brand is seen by others. A great brand notoriety implies buyers confide in your organization, and like buying your merchandise or administrations. A horrible brand notoriety, be that as it may, will make buyers doubt your organization and be reluctant about acquiring your items or administrations.

While companies used to be able to shape their brand reputation with ease using traditional advertising and public relations, it is much harder to keep others from damaging your brand without online reputation management in today’s world. To keep their reputation and brand companies must have to follow the following things as listed below:

  • To identify all positive and negative aspects of business over the year
  • Maintain consistency and accuracy in business activities
  • Assessing where in business or marketing activates you are not going on track
  • Reviewing and understanding your competitor’s business and marketing strategy
  • Monitoring for brand mentions and sentiment
  • Working on recommendations to maintain your worth
  • Improving your work plan and strategies.

Best Marketing Tools/Strategies for Automotive Dealers

Just as new car models are released each year, the way in which you market your auto dealership should take on a new model year after year. To make the most of your marketing initiatives it’s important to stay up to date, understanding new trends in technology and advertising options that can help your business. Here we have some strategies and tools for best marketing of automobiles:

Marketing Automation Software

It allows you to market on different public platforms and to automate your repetitive nature tasks. The best part about marketing automation software is to gather information of the customers the best part of software is it understand the buying habits, interests, geographic information, and more helps you nurture leads and potentially turn them into can also gather emails from interested parties but however the main disadvantage is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future customers. So you can avoid this generating inbound leads by offering relative content to potential customers.

Social Media Management Platforms

Web-based social networking may be a very important piece of your promoting endeavors, enabling you to make leads and instantly observe the action of crusades through gathering of individual’s engagement. A younger and a lot of tech-accommodating cluster of onlookers is utilizing on-line networking to decide on educated car getting selections. Car News shares that “In 2013, Market Share probable that Twitter drove $716 million in automobile deals among those twenty nameplates through Twitter Ads, positive complete notices, sweetening of TV promoting and therefore the Twitter movement of the automakers themselves.”

If that’s not convincing enough, take a glance at these 2014 stats from the CMO Council:

  • 23% of automotive patrons use social media to debate or communicate a recent purchase expertise.
  • 38% of shoppers report they’ll consult social media successive time they purchase an automotive.
  • 84% of all automotive shoppers square measure on Facebook, with pure gold mistreatment the platform as a resource for the acquisition of their last vehicle. Facebook permits you torealize your datum with targeted promotions and therefore the capability to find supporters from your membership info on the stage. To stay up engagement consistency is vital. Systematically arrange substance and supply recordings, and specially, react to inquiries and remarks after they emerge.

Website Chat

Offering a conversation feature on your website offers you the chance to interact potential consumers visiting your site, responsive queries and discussing options, likewise as protraction the quantity of your time prospects stay on your web site. We create we tend jobsites lists many edges of giving live chat sessions on your web site, as well as convenience (customers wish fast assistance), building trust and also the ability to create recommendations based mostly upon info gleaned through a conversation session.

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Pay Per Click Advertising

Another asked for showcasing alternative for automobile merchants is pay per click advertising, within which you get hold of deliberately place advertisements to direct individuals to your web site. as an example, you’ll be able to utilize Google AdWords to focus on purchasers utilizing fastidiously selected catchphrases. World Dealer Advertising talks regarding the benefits of PPC, together with catching the web market and therefore the price viability of utilizing this approach. You can utilize pay per click advertising to focus on potential purchasers in your land territory, those activity net appearance for specific machine models you supply, and considerably qualifier watchwords, for instance, “shabby” or “utilized”.

Works Cited

  1. Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of marketing, 61(2), 35-51.
  2. Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
  3. Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of marketing, 58(3), 20-38.
  4. Nair, S. K., & White, D. (2013). The role of marketing in the success of a business. Journal of business and management, 12(3), 54-62.
  5. Phillips, R., & Bagozzi, R. P. (1986). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of consumer research, 13(2), 159-178.
  6. Pride, W. M., & Ferrell, O. C. (2011). Marketing. Cengage Learning.
  7. Ranjbarian, B., Vafaei, S., & Alipour, H. (2013). The effect of marketing mix on customer satisfaction: A case study deriving consensus rankings from benchmarking. International Journal of Business and Management, 8(14), 126.
  8. Sheth, J. N., & Sisodia, R. S. (2015). Does marketing need reform?: Fresh perspectives on the future. Routledge.
  9. Wang, C., & Zhang, J. (2012). The effects of marketing mix elements on brand equity. Journal of Business and Management, 1(1), 23-28.
  10. Webb, D. J. (2018). Automotive Marketing: How to use the Web to Sell More Cars. CRC Press.
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Importance of Marketing for a Successful Business. (2018, November 15). GradesFixer. Retrieved December 3, 2023, from
“Importance of Marketing for a Successful Business.” GradesFixer, 15 Nov. 2018,
Importance of Marketing for a Successful Business. [online]. Available at: <> [Accessed 3 Dec. 2023].
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