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In the last two years, advertisement has garnered serious percentage of the total media where companies have heavily invested on various advertisement channels such as Twitter, you tube, Facebook, instagram among others. This is marked by the increasing revenue and income noticeable by the social media advertising companies where Facebook revenue in the year 2015 jumped to 45% in the first quarter which was actually 4.3 billion dollars. As well, Twitter profit increased to 60% which was particularly 513 million dollars (Andrew, 2017). Therefore, with the increasing social media activities where more than 3 billion people are interconnected, social media advertisement has become a vital tool through which companies can advertise their brands and increase their sales and income.
Nike is one of the companies that have increased the social media advertisements. In fact, it is argued that that the company has more than 22.6 million likes. Arguably, Nike Company is one of the biggest names when it comes to social media advertisement. The company advertisement budget is bigger than other companies can fathom. Actually, when it comes to its presence on Facebook, the company does not over-emphasize but rather it hits direct on its need which is they want people to buy quality products of their own (Andrew, 2017).
Nike has and continuous to establish and maintain a strong brand image that resonates on peoples mind may it be on Facebook or other social media platforms. The company according to the research was ranked as the best with the branded slogan to market its products (Lutz, 2017). With this advantage, it has become easy for Nike to not only grab into people’s popularity but to also incorporate it into their cover photos, as well as photos that are shared through their branding hash tags. For instance, the company’s Facebook page is a balance that underscores encouragement, charitable initiatives, and a science of products (Lutz, 2017).
For the company to differentiate itself from the key competitors, it has highly capitalized on research and development that is reflected into every design and product that the company brings into the market. In support of this claim Moon (2017), notes that the company’s products is seen as a result of extensive science and engineering experiment which is aimed at evoking the idea that the items dealt with are not only a cutting edge but also of high quality. With an ever increasing zeal where the company wants to dominate the cultural market, Nike delivers its product on time and uses the key word that targets the actual consumers of its products (Moon, 2017). The company uses the trademark patents to secure its product name from counterpaces. Actually, the Nike brand which is the distinct V shape which has been acknowledged and accepted as its status symbol. The company is also the user of the air technology which have seen the company utilize the Nike air technology (Moon, 2017).
Nike brand also uses social persona such as Michel Jordan. Actually, from this persona, the company has been able to develop sporting kits such as sport shoes, vest and shorts that are named after Him. From the sporting context, the company uses a slogan noting that “heroes come and go but legends are here to Stay” (Moon, 2017). Currently, the key channel of social advertisement for the Nike brand is Twitter and Facebook, however, it seems to be performing better with more than 22.6 million likes and increase revenue of 4.8 billion dollars in the last quarter of 2016. The key target of the Nike products are primarily the sports men who are the athletes where the company sells other related products such as clothes, and sporting equipment’s. However, recently, the company has shown an increasing target on women where it has launched Nike women and a hash tag Betterforlt (Schlossberg, 2017). The audiences are involved in the company advertisement and product development through issuing their satisfaction rates from the products, giving their feed through social platforms. All the social media platforms are linked and can easily be accessed through the clink link. In fact, from the company’s website one can access their Facebook page and follow them on twitter by just a click.
However, the operation of the Nike Company also comes with challenges that ought to be mitigated. The company faces a stiff competition from other established brand companies such as Under Armor and Adidas. These companies are opposed to the idea of sitting down as the company gains a majority of the market share in the world. The apparel industry is also struggling with challenges where consumers do not want to spend their money on the apparel. More so, stalls and merchandize who deal with Nike products have been reported to be bankrupt (Schlossberg, 2017). There is an ever increasing crowning of the women athleisure with the increasing competitors activities. Additionally, some of the company’s popular products such as Nike Air Jordan 2 are losing significance in the market.
In remedy to these challenges, the company ought to carry out intensive research on product design based on consumers’ satisfaction and be willing to improve their products under a new brand. This will restore the company’s name in women products such as the stretchers. The company should also increase the number of athletes it sponsors so as to spread the risk at large number where may get onto the trouble (Schlossberg, 2017). Rather than concentrating on sports men the company should also diversify its promotions to musicians so as to capture wider market. Additionally, the company should also communicate the quality of products to its market to remove the notion that people pay for the apparel.
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