Adidas' Advertisement The Olympic Pacesetters: The Critical Analysis of The Message

The Olympics, the event of the world takes place every 4 years. Adidas shows how they play a part in their ad called “the Olympic Pacesetters.” In this ad Adidas shows why they are such a big part to the games, stating that most of the athletes who are in the running games will wear their brand of shoe, because Adidas does it right. This ad showed up around the time of the Olympics, mostly online, to allow consumers to realize that if the best athletes in the world are using Adidas then why shouldn’t the consumers. This Ad uses flags from different nations and colors of the shoe to portray the diversity of the company and the wide range of audience Adidas consumes on a regular basis, stating that no arena is to small for them.

The layout of this ad is very simple, but has strong emissions behind it. There is not many components. The ad has three main resources, this being shoes, flags and words to persuade the customer. The simplicity of the Ad makes it easier for consumers to go straight for the words in the advertisement to see what it is all about. The color scheme is a simple background, but then the color really pops in the shoes and the flags to help them stand out. The tone of the ad is to persuade, to let customers know a fact and why they should be impressed by Adidas.

This advertisement used by Adidas stands out among other ads. The use of colors enamors the eye persuading the reader that everyone uses this shoe, from all the nations. The company uses flags from different nations to show the gravity of this event, and how wide of a base they have. Adidas wants the consumers to believe that there is no nation or person that they cannot reach, even the best of the best want to use their athletic wear. The word use in the article is trying to convince the viewer that if one just took the time to look at the athletes, a whole new world would be opened up to them showing them that Adidas is the most used shoe in the Olympics.

The language used in this article is very important to understanding the purpose. Diction is used very carefully, trying to make sure the company is getting the right message across to it consumers and viewers. Adidas wants to impress and persuade in this article that they are number one, and if viewers would take a closer look at the games it would be very obvious to them. The connotations suggest that they are world wide, while the denotation shows they are still trying to individualize the product my making it accessible to any one that would like to purchase it.

How does this Ad add appeal to the brand, the Olympic background of the article shows the vastness of the company, by being on the biggest sporting arena in the world. Adidas is primarily a sporting wear company, showing its customers that they are wanted at the highest level sparks interest to its consumers.

This ad appeals to logic. Adidas is showing that they are big dogs in this harsh world of sporting wear. There are many top brands in this area, but Adidas are the ones capitalizing on the bigness of the event and showing how their strengths and where they reign supreme. The capitalization of events is what brings awareness to the products, Adidas is not afraid to use their stage to bring money people into recognition of what they are doing in the world today. It can also appeal to the character of the consumers. If they wear the product they will have the satisfaction of knowing that in some way they are like the stars of the world.

Adidas avoids the use of fallacies in their product by allowing the customer to look for himself or herself and see if what they are saying is true. The very first line of the article asks the viewers to look at the Olympic games and see what type of shoe they are wearing, according to Adidas if they do this then they should see that they are the top brand. This allows for Consumers to have a better chance of believing the product is true to what its stating because they are confident in the way they lay it out.

Adidas facts are true in this article. If one were to watch the games they would see that many of the track and field athletes use Adidas for their shoe. Adidas does not make very misleading statements in this ad, but rather allows the viewer to look for themselves and find out if what they are stating is true or not.

This Ad is a wonderful thought of Adidas. The company really embodies the viewers and shows them one aspect of their success. The colors, words and tones of the article capture the viewers to want to know more about the products, because they make their brand so worldwide, it consumes viewers to believe in them. People want to invest in a product that is doing well, and is well known. Adidas shows the popularity of the company and wants viewers to know they can be like Olympic athletes by wearing Adidas.