An Overview of The Company: Google

Background

Google came into existence more than 20 years ago on the 4th of September 1998. Google was created by two friends named Larry Page and Sergey Brin. They found Google when they were completing their Ph.D. at the Stanford University in California. The headquarters of Google is located in California, United States. Google was actually known as Backrub when it was initially founded. Together Larry Page and Sergey Brin own 14 percent of Google’s shares. Sundar Pichai is the current CEO of Google. In 2013, the company won “Overall Brand of the Year” and “Ad of the Year” awards for their success from a television and video analytics firm called Ace Metrix. This company was built around the idea that work should be challenging and the challenge should be fun. The main aim of this company was to provide the best possible information about what a person searched for. In 2001, Google made its first international office in Tokyo. Google Images was also launched in 2001. There are over 150 million Internet searches that Google handles per day. The company has increased the number of language versions to 15. In 2004, Google launched Gmail and bought a digital mapping firm named Keyhole which later became Google Earth. The famous browser Google Chrome was launched 2008. Mobile games became a trend in 2012 and so Google launched its own Google Play from which games could be downloaded on phones and iPads. At one point Google’s parent company known as Alphabet was the most profitable company in the world making $4.9 billion in the last 3 months of 2015. Nowadays it is the 9th most profitable company in the world making almost $78 billion this annual year.

Vision

Google’s main objective or vision statement is to organize all of the data in the world and make it accessible for everyone in a useful way. Google also has an unofficial motto which is to avoid being evil. The company focuses on quick search for people looking to find out information on any sort of topic. It also has a chatting function in its email service called Gmail. The site Google+ is part of Google’s vision for social media that is available in phones and other devices. Google’s idea of Android phones gives its user’s free access to Google Maps which provides navigation. Google is also involved in other fields as well, such as the Google cars that operate on their own. This is part of Google’s vision for the future where cars drive themselves and people sitting in the car can focus on more productive activities. The Google Chrome web browser is part of the company’s vision of having their own browser which gives people access to features online. The company has even begun a new project called Calico that is focused on creating a healthier future for all of humanity.

Goals and objectives

One of Google’s main goals is to organize the world’s information and make it available and helpful to all people around the world. Every day thousands of users search for information that can be useful for them on one web browser. Google owns more than 70% of America’s online search market. Another objective of Google is to produce the best possible solutions to your questions. Whether you are looking for answers or products, the first place you think to look at would be Google. Nowadays people even look for directions to a certain place on Google. It is amazing that what you are looking for is available on Google and you can get that information in only a few seconds. This is possible because of all the algorithms that search through a huge database containing billions of websites, links, publications etc. One of Google’s goals is to constantly update its algorithms to have information on the new day to day events happening around the world. Google’s reputation is based on the great quality of information it gives. To maintain this reputation it does not rank a website that it doesn’t trust. When it doesn’t rank a website, the website does not appear when searched about that particular information. Google does not care who makes the website or whether the person/business making the website profits or not. It only cares about promoting the websites it trusts.

SWOT Analysis

Strengths

• They have got a strong brand image and it is well known by most people around the world.
• They have a large and diversified business as they have been around for more than 20 years.
• They have a large number of customers and a vast market share.
• They are working on many different projects simultaneously instead of just focusing on google search engine.
• They receive a huge amount of revenue from advertisements, displays and partnerships.

Weaknesses

• They depend too much on the Internet and not all countries have access to the Internet.
• They have got very little physical presence since they are an online based business.
• They haven’t made enough physical products people would want.
• They depend too much on advertisements.

Opportunities

• They can exploit the current trend of increased mobile usage by offering mobile-friendly products.
• They get the chance to become a far better company because more and more people are getting access to the Internet each day.

Threats

• They have got some tough competition.
• Other firms can copy Google’s products.
• They have a problem that a few customers don’t trust them with personal information because they fear it might get leaked.

Recommendations

This SWOT analysis shows that Google has got important strengths that most companies around the world wish they had. They have got a large customer base and a huge market share which they can take full advantage of. Their advertising is also a strong point. They can sell new products to customers using advertisements and their strong brand name. To address its weaknesses, the company must improve its physical presence through promotions and opening more physical stores. The company has opened stores in UK but now they need to go worldwide. Another weakness that needs to be sorted out is that Google depends too much on advertisements as most of their revenue is generated from advertisements. To generate revenue from other places, Google can start making their own physical products and sell them to the vast customer base. The main threat that Google could face in the future is tough competition. To stay ahead of their competition Google should enforce strict policies around the company regarding work and aim to maximize profit in the years to come. Based on this SWOT analysis, the company must make efforts against the threats of competition and copying of their work. Google can expect better performance when they address the issues mentioned in this SWOT analysis.

Future plans

Google is growing constantly because of their broad vision and their big plans for the future. The company has started to invest in many new projects which can solve some problems in the world and make life easier for human beings. One of these ideas that Google has invested in is called project loon. It is a new project that connects people around the world by using balloons full of lighter than air gas which carries devices that give call signals and Internet connection. The balloon flies 20km up above the surface to cover as much area as possible. This project was first tested in 2011. A few years back in 2017, this idea was used to give signals to thousands of people that got affected by a flood in Peru. Nowadays the Internet has become important and useful in our lives but it is hard to get signals everywhere we go. Project loon has the main aim to provide signals and connections to us people wherever we go. It is almost impossible to get signals everywhere but this project is a step in the right direction towards improving connections worldwide. Another one of Google’s projects that they are currently working on and plan to do so in the future is cleaning the air. Google is constantly looking to do work that can benefit earth and human beings. Global warming and air pollution have become a serious problem in the world now and Google is making its effort to reduce this as much as possible. They are planning to spend $2 billion this year on renewable energy such as planting solar panels and wind turbines to produce electricity. Another than that the company has been spending $150 million on renewable energy each month for the past few years all for the well-being of mankind. Google also plans to spend a huge amount of money on education in the near future. They are planning to create a whole new project aimed at having classes online for students who can’t afford to pay fees for good institutes. They plan to invest $1 billion towards education in years to come. Most of Google’s future plans are based on the betterment of society and making earth a safer place to live for human beings.

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