Essays on Beer

The beer industry underwent major changes from 2010-2016 when craft beer gained popularity and drove up competition in the market. This new product created difficulty for popular brands such as Bud Light and Budweiser who struggled to collectively dominate the beer industry. Since the peak...

The rise of modern brewing occurred in northern Europe. There is a possibility that some of the skills came from the Middle East, although independent discovery may also have occurred. By medieval times, brewing was an everyday thing.”In Burton-upon-Trent in the United Kingdom, the abbey...

Introduction Over the years, prints ads that are used for beer and cigarette promotions have been undergoing a lot of changes over the years from the 1940s. Although most of these changes in the print ads have been changing to appeal to more customers and...

Executive Summary This paper is divided into two parts. Part one of the paper addresses the strategy analysis while part two addresses the marketing analysis. In the strategy analysis, tools such as SWOT analysis and the Porter’s five forces are used to determine the strategic...

“Diamonds are a girl’s best friend and a man’s worst enemy” (Anonymous). This quote from an anonymous author has a much deeper meaning than it may seem. Diamonds have long been associated with love, romance, and other feelings of compassion. This is because we have...

“I’m a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The point is to bring them the real facts, and beer.” Beer seems to be woven into the very fabric of American culture. Amid...