close
test_template

Chipotle Mexican Grill Analysis

Human-Written
download print

About this sample

About this sample

close
Human-Written

Words: 379 |

Page: 1|

2 min read

Published: Mar 14, 2019

Words: 379|Page: 1|2 min read

Published: Mar 14, 2019

Chipotle Mexican Grill is a fast food chain of stores that is based in the United States. The company was started back in the year 1993 and it has its headquarters in Denver, Colorado, in the United States of America (Chipotle.com, 2018). This chain of fast food restaurants is however not just a local store, it is found in the USA, as well as Canada, the United Kingdom, Germany, and France. Ever since chipotle was started, it has seen a steady increase in revenue and a steady growth in its size where it has been able to scale from just the United States to other countries globally. The reason for its success can be accredited to its strategic management as well as its marketing strategy that has allowed it to stay ahead of its rivals.

Chipotle’s strategy is based around its business goals that involve the expansion and continued growth of the company. Its main strategy is what they consider a differentiated strategy is to have unique brands, foods and services in comparison to its competitors. Other strategies are to have a food menu that is unique by having meals that are desired by the consumer and that are healthy and natural (Prentice, 2016). Along with its strategy for natural ingredients for its goods, it also has a strategy to use a production line within its restaurants so as to provide speedy services even during peak hours.

Chipotle’s competitive advantage is based around the unique meals that it serves to its customers. It is a competitive advantage because its rivals cannot mimic the company’s meals without seeming like a copycat, and also, because, it offers foods that are made with natural ingredients and this attracts customers because it promotes healthy eating (Blokhin, 2016). Chipotle can sustain its competitive advantage because it has ensured that it cannot be mimicked by competitors.

Get a custom paper now from our expert writers.

I do not think that Chipotle should diverse its type of cuisines to other types such as Asian cuisines and Italian cuisines. This is because these cuisines are already common in the market and are offered by many food vendors and chain of restaurants (Prentice, 2016). It is because chipotle only deals in cuisines from natural ingredients that it has been able to grow and maintain its competitive advantage.

Image of Prof. Linda Burke
This essay was reviewed by
Prof. Linda Burke

Cite this Essay

Chipotle Mexican Grill Analysis. (2019, March 12). GradesFixer. Retrieved November 19, 2024, from https://gradesfixer.com/free-essay-examples/chipotle-mexican-grill-analysis/
“Chipotle Mexican Grill Analysis.” GradesFixer, 12 Mar. 2019, gradesfixer.com/free-essay-examples/chipotle-mexican-grill-analysis/
Chipotle Mexican Grill Analysis. [online]. Available at: <https://gradesfixer.com/free-essay-examples/chipotle-mexican-grill-analysis/> [Accessed 19 Nov. 2024].
Chipotle Mexican Grill Analysis [Internet]. GradesFixer. 2019 Mar 12 [cited 2024 Nov 19]. Available from: https://gradesfixer.com/free-essay-examples/chipotle-mexican-grill-analysis/
copy
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    clock-banner-side

    Get Your
    Personalized Essay in 3 Hours or Less!

    exit-popup-close
    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now