This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Comparative Analysis of Supreme and Off White Brands

  • Category: Business
  • Subcategory: Marketing
  • Topic: Brand
  • Page: 1
  • Words: 482
  • Published: 14 July 2020
  • Downloads: 27
downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF


A market is the total number of customers for similar products. Both Supreme and OFF White want to reach out mainly to the millennials however their target is variable. Supreme targets men between the age of 15 and 40. Their clothes and shoes are designed for men but on the other hand they also produce miscellaneous and diversified objects which are available for both men and woman. OFF Whites’ collections are designed for both men and woman, millennials to niche.

Channels of distribution

Supreme products are difficult to reach out to. Their products are dispatched mainly online through their website. As of today, they have a total of 6 stores in the world. Their channel of distribution is direct. OFF White’s products are mass marketed and easy to access. In the world there are 35 OFF White stores and multiple resellers. (ex. Colette, Harrods, Selfridges, Barneys, Le Bon Marché). OFF White is using indirect and direct channels of distribution. (OFF White, 2018)

Materiality/Product quality and price

The quality of Supremes products can range from low to high. When they directly produce the product (ex. T-shirts, shoes etc. ) they use standard quality materials. More specifically their main objective doesn’t revolve around the research of high-quality materials. This is why Supreme products on their own are average in price and so more affordable. However, when the brand collaborates with luxury brands such as Louis Vuitton the quality of the product is perceived to be higher. These collaborations do not only determine the increase of quality of the product but also the exclusivity. As a matter of fact, when Supreme dispatches a collection done through a partnership the price of the collection increases drastically. The value of the brand is very strong due to the perspective that the consumer has towards it. OFF White values the utilization of high-quality materials and its products are sold at a high price. By high price one can compare prices of brands such as Givenchy and Balenciaga. When OFF White collaborates with other brands the price of their product does not vary drastically compared to its mono brand collection.

Media and publicity

Supreme has never relied on standard advertisement to create brand awareness. The brand has never been publicized on fashion magazines or through mass media. The brand is so embedded and strong that people know about it without it being constantly advertised. Supreme publicises its products through their online website or through Instagram. They also rely a lot on their consumers to post the different products and so to create a buzz. OFF Whites’ creative director Virgil Abloh uses social media such as Instagram and twitter to reach out to the young generation. On the other hand, differently from Supreme, this brand also uses the strong impact of fashion shows, with the involvement of famous celebrities, to be known by not only the young but also a more niche and higher aged consumer.

infoRemember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism-free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Comparative Analysis of Supreme and Off White Brands. (2020, July 14). GradesFixer. Retrieved September 26, 2021, from
“Comparative Analysis of Supreme and Off White Brands.” GradesFixer, 14 Jul. 2020,
Comparative Analysis of Supreme and Off White Brands. [online]. Available at: <> [Accessed 26 Sept. 2021].
Comparative Analysis of Supreme and Off White Brands [Internet]. GradesFixer. 2020 Jul 14 [cited 2021 Sept 26]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery