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Essays on Brand

The World’s Favorite Cup of Joe

A huge portion of the world starts their morning, every day, with a nice cup of coffee. If you are part of that population, you might be on a never ending quest to find the absolute best brand. If you are looking to buy fresh…

BrandCoffee1 Page

Asus Chromebook Review; Is It Worth A Try?

Premium Chromebooks are not a new concept on the market. But the ASUS Chromebook flip seems to be out to change everything as we know it about these devices. Undeniably, its predecessors missed on many crucial aspects. That won’t be necessary though, this one offers…

BrandComputer3 Pages

Nordstrom: Dissension in the Ranks?

The case questions the compensation policies and practices of Nordstrom, which are linked with its cultre of high-touch customer-service. Nordstrom was publicly lambasted by labor unions and the news media for its practices, which led to employees allegedly underreporting actual work hours in the interest…

BrandBusiness2 Pages

The Success of Coca-Cola in the Soft Drink Market

In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell…

Brand5 Pages

Interesting Facts about Tata

The company reported a consolidated net profit of ₹1,019 crore in the three months ended 1 October. That compares with the ₹1,660 crore profit estimate by analysts in a Bloomberg survey. In the same quarter last year, Tata Steel had reported a loss of ₹…

BrandEconomics3 Pages

Calvin Klein: 4P analysis

The marketing mix refers to a set of marketing tools that a firm uses to achieve its marketing objectives. The marketing mix comprises of 4P’s that are: Product Price Place Promotion 3 more P’s have been added to the modern and service marketing mix which…

BrandMarketing1 Page

Service quality and brand image on customer loyalty

Relationship Marketing is a form of marketing that evolved from direct response marketing; it places emphasis on building longer-term relationships with customers rather than on individual transactions. Relationship marketing involves an understanding of customers’ needs and wants through their lifecycle and providing a range of…

BrandCustomer ServiceLoyalty1 Page

Preventing Your Brand From Getting Hijacked

Effective protection of a brand name is essential since it enables the owner or enterprise to build up a reputation for the goods or services offered in relation that mark and provides incentive to the owner to strive to maintain the quality of goods or…

BrandProtection2 Pages
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