A brand is a powerful intangible asset which is more than just a logo or a name. It is a promise to sustain and develop the emotional connection with consumers by being socially responsible, morally inclined to cater their needs and build a reputation which...
Many people think personal branding is only associated with sports stars, celebrities and popular figures but the reality is that you are already a brand whether you know it or not. What you need to do is to be conscious of it and make it...
This article analyses the strategic branding decision and positioning of Mercedes-Benz. A well positioned brand for any fine engineered product is likely to receive positive sales response while the bad ones just the opposite. Brand Management Concept by (Keller K. , 2008), highlights that “Good...
Brand positioning refers to “target consumer’s” reason to buy the brand in preferences to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to...
Brand community creates an impact by improving brand loyalty. Consumer retention is increased through regular communication between business and its consumers through brand community. This makes consumers to become loyal to the brand hence increasing sales of an organization. According to Pei-Ling and Shang-Ling (2017),...
Market A market is the total number of customers for similar products. Both Supreme and OFF White want to reach out mainly to the millennials however their target is variable. Supreme targets men between the age of 15 and 40. Their clothes and shoes are...
Most people believe that personal branding has nothing but something to do with sport stars, celebrities and businesses, but the truth is that you already are no matter you are aware of it or not. What you want to do is make it known and...
Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...
Emma’s Bakery, is a registered company engaged in the production of organic, healthy and premium foods in Abuja and environs. The company focuses on providing nicely healthy baked and pastries food nationwide. Emma’s Bakery will served healthy baked pastries food including bread, croissant, local chips,...
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink...
Introduction Luxury differs from necessities, which are desirable but dispensable. However, exclusivity is assessed by society and the desirability is dominated by the upper class. The global luxury market remains growing. A report in Mintel shows that the sales of international luxury goods increased to...
Executive Summary This report focuses on the applicability of the marketing concept by Apple Inc. The report critically analyzes how Apple Inc. achieves its corporate goals through meeting and exceeding customer needs and expectations better than the competition. One of the key reasons for Apple’s...
Mercedes Benz is a well known brand name company that originated in German and it’s specialized in producing automobiles, buses, coaches, and trucks and is a division of its parent company, Daimler AG. Mercedes as a brand is equivalent with quality and elegance, and also...
Many, including some readers of Genbeta, wonder how companies that are dedicated to shorten URLs earn money. While it is true that the boom of this type of services was seen a couple of years ago, today there are still a few well known to...
Eric Botton created the brand and the concept Bexley, French shoemaking institution 30 years ago without any industry knowledge in Lyon, France. He remains the president of the company to this day. But, in December 2017, the brand has been acquired by the group LBO...
JD sports provides a range of different sports products. They have a woman, men and children section which all supply their age range/gender of clothing. Additional tabs like latest, accessories, collections, football, and sports are also in the drop down sections, this is so that...
APPLE Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media...
Throughout this course I have had many experiences and opportunities that have broadened my professional development as well as my personal brand.Rampersad identifies four elements of personal ambition and brand that have pivoted several times in shaping my personal brand identity. He lists these elements...
Pail Jain, Regional CSR Manager of H&M was presenting their sustainability activities. As per her presentation H&M sustainability efforts are illustrated here. H&M is one of the largest buyers of clothing providing fashion and quality at the best price worldwide having approximately 2200 stores across...
Advertising Apple always budget themselves to spend on enrolment, billboard ads, radio adverts, bus shelter boards, posters on the side of busses, television ads and many other promotional materials. A large amount of money is spent on these methods and therefore it is important for...
The company reported a consolidated net profit of ₹1,019 crore in the three months ended 1 October. That compares with the ₹1,660 crore profit estimate by analysts in a Bloomberg survey. In the same quarter last year, Tata Steel had reported a loss of ₹...
Introduction Have you ever wondered why you see brands everywhere, or why brands can easily impact a person’s coalition with public services and originations? Authors René Karens; Jasper Eshuis; Erik‐Hans Klijn and Joris Voets wrote an article about the impact of public branding, and investigates...
Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high tendency to attribute human characteristics...
Additionally, this study can serve as a contribution to managers a more in-depth understanding of not just personal branding but also personally branded professionals. This research can also provide a contribution to marketers, as it may bring to their awareness the potential of collaborating with...
Starbucks Coffee faces the strong force of competitive rivalry in the five-force analysis model, this force pertains to the influence of competitors on each other of competition. Large number of firms. Low switching cost. Variety of firms. The company is facing a large number of...
Supreme’s hisotry was a inspirational story. Supreme is a streetwear brand founded by James Jebbia in New York City in April of 1994. James Jebbia is from Sussex, England. His father is an American who served the Air Force. His mother comes from England. In...
In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell...
The United States Pharmaceutical Industry, evolutionary is responsible for the Research and Development of new drugs/drug compounds, a heightened understanding of chemical compounds within drug substances, innovation of new technological advances and an increase in treatable or curable diseases and illnesses via production of Pharmaceutical...
Venice, Rome, Milan, Verona … when the country itself is a work of art, creating a furniture that does not meet such high standards is almost criminal! Italian brands understand this truth like no other, so interiors of local factories will do honor not only...
The nearness of promoting in our day by day lives is similar to that of water in the life of a fish. It’s all around, but then frequently, we stay unmindful of it — blind to the brilliantly shaded announcement on the interstate, or the...
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