Essays on Brand

Emma’s Bakery, is a registered company engaged in the production of organic, healthy and premium foods in Abuja and environs. The company focuses on providing nicely healthy baked and pastries food nationwide. Emma’s Bakery will served healthy baked pastries food including bread, croissant, local chips,...

Advertising Apple always budget themselves to spend on enrolment, billboard ads, radio adverts, bus shelter boards, posters on the side of busses, television ads and many other promotional materials. A large amount of money is spent on these methods and therefore it is important for...

Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...

Eric Botton created the brand and the concept Bexley, French shoemaking institution 30 years ago without any industry knowledge in Lyon, France. He remains the president of the company to this day. But, in December 2017, the brand has been acquired by the group LBO...

The marketing mix refers to a set of marketing tools that a firm uses to achieve its marketing objectives. The marketing mix comprises of 4P’s that are: Product Price Place Promotion 3 more P’s have been added to the modern and service marketing mix which...

Introduction This article analyses the strategic branding decision and positioning of Mercedes-Benz. A well positioned brand for any fine engineered product is likely to receive positive sales response while the bad ones just the opposite. Brand Management Concept by (Keller K. , 2008), highlights that...

Kooza first premiered in 2007 in Montreal, Quebec, Canada where circus conglomerate Cirque du Soleil, the largest theatrical producer on this earthround, was founded in 1983 as part of the 450th anniversary celebrations of Jacques Cariter’s voyage to Canada.Defining “nouveau cirque” by combining circus styles...

In 2017 many brands and advertisers attempted to capitalize on the growing “social justice” feelings that were being heavily pushed at that time. Many ads run during this time were not well received but not many received as much notoriety as the Kendall Jenner Pepsi...

RSF packaging is the leading company of making all type boxes in the market. all our boxes are eco-friendly. We are very low in the rates. Noodles are one of the favorite dish for every age of people. Whether a children a young age or...

Virtual Assistant is an independent contractor who provides administrative services to clients while operating outside of the client’s office. Typically operates from a home office, but is able to access the necessary planning documents, such as shared calendars, remotely. This technology became a trend as...

Throughout this course I have had many experiences and opportunities that have broadened my professional development as well as my personal brand.Rampersad identifies four elements of personal ambition and brand that have pivoted several times in shaping my personal brand identity. He lists these elements...

Unconscious Branding, by Douglas Van Praet is about the effects neuroscience can have on marketing. Neuroscience is the study of the nervous system and is used with experimental psychology to find out why brand affinity and product purchasing are determined mainly by subconscious influences within...

Logos are symbols made up of text and images that help us identify brands we like. The fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. A logo is different from branding in that it is...

In the recent years fashion trends that were deemed as outdated and horrible made comebacks. From denim to big tennis shoes, a lot of trends resurfaced, and new fashion collections began to incorporate designs inspired by products that fashion brands already released on the market...

Additionally, this study can serve as a contribution to managers a more in-depth understanding of not just personal branding but also personally branded professionals. This research can also provide a contribution to marketers, as it may bring to their awareness the potential of collaborating with...

Global branding is significant to consumers as it offers them a variety of brands from which to choose the one that best suits their needs. Global branding increases the products being offered in various markets, thereby increasing the choice options for consumers. Further global branding...

Introduction A brand is a powerful intangible asset which is more than just a logo or a name. It is a promise to sustain and develop the emotional connection with consumers by being socially responsible, morally inclined to cater their needs and build a reputation...

Brand community creates an impact by improving brand loyalty. Consumer retention is increased through regular communication between business and its consumers through brand community. This makes consumers to become loyal to the brand hence increasing sales of an organization. According to Pei-Ling and Shang-Ling (2017),...

The owner of the business Davaoeña Dormitel is situated at Davao City, thus the business is named as such. In understanding Davao City, it will help the researcher discover the characteristics entails of a resident in the place that will be later on use as...

Brand Positioning in Wonder vs. Rush Bowls Today, the average person sees an advertisement every 11.52 seconds, and about 5,000 ads a day. That’s a lot of ads. Rarely do we process these advertisements or really think about them meaningfully unless we have a personal...

Many people think personal branding is only associated with sports stars, celebrities and popular figures but the reality is that you are already a brand whether you know it or not. What you need to do is to be conscious of it and make it...

In the early 1900’s years, little acknowledgement was given towards personal strengths and individuals were assigned to a line of work and were taken granted for as most people were dependent on the company’s to manage their career pathways and the individuals carried out the...

INTRODUCTION Nokia, one of the most widely recognized and on average universally liked companies ever to grace the face of this earth. When anybody says the name Nokia we may think of a phone but we might also think of something bit more abstract. And...

A reflection paper about how your organization’s HR Department is helping alleviates poverty and helping in the cause of nation-building. Prepared and Submitted by:CELSO G. NAMOROMotortrade Nationwide Corporation is the leading multi-brand motorcycle dealer in the Philippines. It has 575 branches in Luzon and Visayas.It’s...

Branding is playing an important role to send messages to the customers about what the organisation is doing or what products or services they are offering. Every piece of advertising or marketing material that you produce must reflect what exactly you are. Companies are always...

Introduction Have you ever wondered why you see brands everywhere, or why brands can easily impact a person’s coalition with public services and originations? Authors René Karens; Jasper Eshuis; Erik‐Hans Klijn and Joris Voets wrote an article about the impact of public branding, and investigates...

Brand positioning refers to “target consumer’s” reason to buy the brand in preferences to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to...

Starbucks Corporation is an American company, which was founded in March 1971 by three people who met in college (Baldwin, Siegl and Bowker). Although its headquarter is based in Seattle, Washington, the company operates in more than 23,700 locations worldwide as of 2016 with more...

Market A market is the total number of customers for similar products. Both Supreme and OFF White want to reach out mainly to the millennials however their target is variable. Supreme targets men between the age of 15 and 40. Their clothes and shoes are...

The brand Pepsi has appealed to younger people for a long time since in the their adverts since they put kids in them with loud music, lots of sport and getting celebrities such as Michael Jackson and Brittney Spears. The overall message in Pepsi is...