Essays on Brand

Eric Botton created the brand and the concept Bexley, French shoemaking institution 30 years ago without any industry knowledge in Lyon, France. He remains the president of the company to this day. But, in December 2017, the brand has been acquired by the group LBO...

Venice, Rome, Milan, Verona … when the country itself is a work of art, creating a furniture that does not meet such high standards is almost criminal! Italian brands understand this truth like no other, so interiors of local factories will do honor not only...

Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink...

Plaintiff is the registered proprietor of the trademark ‘Officer’s Choice’. The mark has been used by the plaintiff since 1988 and the plaintiff obtained registration in 2007. In 2013, the plaintiff found out that the defendant had started selling whiskey under the trademark ‘Collector’s Choice’....

Starbucks Corporation is an American company, which was founded in March 1971 by three people who met in college (Baldwin, Siegl and Bowker). Although its headquarter is based in Seattle, Washington, the company operates in more than 23,700 locations worldwide as of 2016 with more...

  Maggi is a worldwide brand of minute noodles asserted by Nestle since 1947. The association at first was formed in Switzerland in the year 1872 by Julius maggi. Maggi noodles were pushed in India in the mid 1980. The Chairman of Nestle Carlo M Donati passed on the noodles to India As a...

Pail Jain, Regional CSR Manager of H&M was presenting their sustainability activities. As per her presentation H&M sustainability efforts are illustrated here. H&M is one of the largest buyers of clothing providing fashion and quality at the best price worldwide having approximately 2200 stores across...

Due to cut throat competition companies use advertisement as most effective and bombardment tool to gain the competitive advantage. As celebrities are to a great extent associated with public so celebrity endorsement is believed to be the best instrument of advertisement to target maximum audience....

A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are presently...

Disney Mickey Mouse Unisex Watch Watches are the premium accessory for both men and women which they sport everywhere regardless of the occasion, just to make them look more elegant and smarter. While most adults always had an unconditional love for trendy and fine timepieces,...

Unconscious Branding, by Douglas Van Praet is about the effects neuroscience can have on marketing. Neuroscience is the study of the nervous system and is used with experimental psychology to find out why brand affinity and product purchasing are determined mainly by subconscious influences within...

The case analysis indicates that Lenovo has acquired IBM in order to go global and establish itself as a global brand. With the intense level of competition, Lenovo felt the need of going global, and as a part of its strategy, it has performed the...

The plastic design of swatch’s diverse primordial adoration offers a range of ranges from metallic watches, diving watches (diving series), thinner flat bodies, and online watches. In order to improve the appearance of the product and stand out in the market, swatch can sell personalized...

Today Benetton group is one of the well-known fashion wardrobe in the world, present in the most important market places in the world with a huge network of over 5000 stores; a responsible group that plans for the future development and lives the best in...

Effective protection of a brand name is essential since it enables the owner or enterprise to build up a reputation for the goods or services offered in relation that mark and provides incentive to the owner to strive to maintain the quality of goods or...

Relationship Marketing is a form of marketing that evolved from direct response marketing; it places emphasis on building longer-term relationships with customers rather than on individual transactions. Relationship marketing involves an understanding of customers’ needs and wants through their lifecycle and providing a range of...

The marketing mix refers to a set of marketing tools that a firm uses to achieve its marketing objectives. The marketing mix comprises of 4P’s that are: Product Price Place Promotion 3 more P’s have been added to the modern and service marketing mix which...

Kooza first premiered in 2007 in Montreal, Quebec, Canada where circus conglomerate Cirque du Soleil, the largest theatrical producer on this earthround, was founded in 1983 as part of the 450th anniversary celebrations of Jacques Cariter’s voyage to Canada.Defining “nouveau cirque” by combining circus styles...

See Consumer Engagement That Others Don’t Stop doing what everyone else is doing and be creative about how your brand engages with consumers. For example, Beyoncé launched her most recent album in a unique way that would fully leverage her relationship with her fans and...

In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell...

As a shopaholic, I always buy so many of different clothes all year round in order to make me look more attractive. And I prefer to choose some brands, because I think that well-known brands often symbolize high quality, which can show others my good...

Introduction There has always been an everlasting love story between women and jewelry. It’s hard to come by a lady who doesn’t wear, or need even more pieces of jewelry. Jewelry is such an amazing experience for ladies. But what is even more exciting is...

Brand Positioning in Wonder vs. Rush Bowls Today, the average person sees an advertisement every 11.52 seconds, and about 5,000 ads a day. That’s a lot of ads. Rarely do we process these advertisements or really think about them meaningfully unless we have a personal...

Brand extension is a common method used when launching a new product usually by utilizing the advantage of an existing brand name on the new product, in another category. A company making use of brand extension (also known as line extension) as a marketing strategy...

Brand Identity and Brand Equity Brand identity depicts what the firm wants its brand to represent and it drives all the brand-building efforts. The entire components involved in the marketing mix bring about an effect on the equity of the brand. The building blocks of...

Virtual Assistant is an independent contractor who provides administrative services to clients while operating outside of the client’s office. Typically operates from a home office, but is able to access the necessary planning documents, such as shared calendars, remotely. This technology became a trend as...

Many people think personal branding is only associated with sports stars, celebrities and popular figures but the reality is that you are already a brand whether you know it or not. What you need to do is to be conscious of it and make it...

Additionally, this study can serve as a contribution to managers a more in-depth understanding of not just personal branding but also personally branded professionals. This research can also provide a contribution to marketers, as it may bring to their awareness the potential of collaborating with...

Introduction Claiming the rights to an individual’s thoughts, feelings and intentions, induce a fine line between ownership and influence. Do brands own us, do we allow them to, or are they simply trying to influence our humanised nature in any way they deem fit. Where...

SWOT analysis The successful business is built on a series of decisions, so the analysis of the situation and react the way is very important (Fallon, 2018). While trying to assess the conditions of the land, there is no more useful tool than a SWOT...