Essays on Brand

Advertising Apple always budget themselves to spend on enrolment, billboard ads, radio adverts, bus shelter boards, posters on the side of busses, television ads and many other promotional materials. A large amount of money is spent on these methods and therefore it is important for...

Emma’s Bakery, is a registered company engaged in the production of organic, healthy and premium foods in Abuja and environs. The company focuses on providing nicely healthy baked and pastries food nationwide. Emma’s Bakery will served healthy baked pastries food including bread, croissant, local chips,...

Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high tendency to attribute human characteristics...

Introduction In this analysis, I will be looking at Famous Brands Limited. I will be looking at the overall history, tasks, main brands that form part of its brand portfolio as well as how their brand portfolio compares to another corporation and the impact of...

Brand Positioning in Wonder vs. Rush Bowls Today, the average person sees an advertisement every 11.52 seconds, and about 5,000 ads a day. That’s a lot of ads. Rarely do we process these advertisements or really think about them meaningfully unless we have a personal...

This report assesses the showcasing hypothesis subjects of Virtual Brand fest, and how it identifies with one or more as an organization. For this article, Virtual brand fest can be clarified as the way toward imparting a brands message or dispatch of another product offering...

Introduction A brand is a powerful intangible asset which is more than just a logo or a name. It is a promise to sustain and develop the emotional connection with consumers by being socially responsible, morally inclined to cater their needs and build a reputation...

In 2017 many brands and advertisers attempted to capitalize on the growing “social justice” feelings that were being heavily pushed at that time. Many ads run during this time were not well received but not many received as much notoriety as the Kendall Jenner Pepsi...

Virtual Assistant is an independent contractor who provides administrative services to clients while operating outside of the client’s office. Typically operates from a home office, but is able to access the necessary planning documents, such as shared calendars, remotely. This technology became a trend as...

Mondelez, one of the biggest snack brands of the world is present in more than 160 countries in the world. In the month of August they made the official announcement of opening its first site in the country, as it celebrated 70 years of operations...

The marketing mix refers to a set of marketing tools that a firm uses to achieve its marketing objectives. The marketing mix comprises of 4P’s that are: Product Price Place Promotion 3 more P’s have been added to the modern and service marketing mix which...

Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...

Additionally, this study can serve as a contribution to managers a more in-depth understanding of not just personal branding but also personally branded professionals. This research can also provide a contribution to marketers, as it may bring to their awareness the potential of collaborating with...

The artifact that I have chosen to discuss is the Marvel logo. I will be exploring the Marvel logos from both the comic books and from the cinematic universe. The current logo for the Marvel comic books, is recognized widely by its bright white letters...

This literature review shows the present researchers’ generalization, ideas and conclusion on what other scholars have already researched or written. This will also discuss and analyze the points of the other researchers critically. The topic that will be involved in this literature review is all...

Introduction The purpose of brand research is to gather the physical, financial, psychological, functional and social evaluation of the brand. This research helps to recognize the current situation of the brand and analyze its positioning is in the current market, among other competing brands. Background...

The brand Pepsi has appealed to younger people for a long time since in the their adverts since they put kids in them with loud music, lots of sport and getting celebrities such as Michael Jackson and Brittney Spears. The overall message in Pepsi is...

Venice, Rome, Milan, Verona … when the country itself is a work of art, creating a furniture that does not meet such high standards is almost criminal! Italian brands understand this truth like no other, so interiors of local factories will do honor not only...

The I-don’t-have-a-beau jean Here’s an idea: How about we don’t make single individuals feel any more useless than they as of now zone? Since — call me insane — yet that is by all accounts the expectation of the “beau” jean. Another idea: the name...