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4 Important Things to Consider Before Ever Buying Another Cell Phone

When the time comes to pick out a new cell phone, way too many people let advertising do their research for them. They see the newest model brand name phone, and decide that, because it’s the hottest phone available, it must be the one to...

Brand Cell Phones Innovation 2 Pages

The Success of Coca-Cola in the Soft Drink Market

In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell...

Brand 5 Pages

New Coke: A Classic Brand Failure

Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink...

Brand 4 Pages

Meaning Of Brand Identity And Brand Equity

Brand Identity and Brand Equity Brand identity depicts what the firm wants its brand to represent and it drives all the brand-building efforts. The entire components involved in the marketing mix bring about an effect on the equity of the brand. The building blocks of...

Brand 1 Page

How to create a brand personality

Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high tendency to attribute human characteristics...

Brand Branding Personality 2 Pages

Examples of Brands That Use Email Marketing

Virtual Assistant is an independent contractor who provides administrative services to clients while operating outside of the client’s office. Typically operates from a home office, but is able to access the necessary planning documents, such as shared calendars, remotely. This technology became a trend as...

Brand Business Marketing 3 Pages

The 10 beauty innovations that have changed our lives

Cosmetics brands compete inventively when it comes to making our lives easier. And do not hesitate to invite high technology in our bathrooms. Focus on all those little nudges that make us more beautiful, easier, and faster. Cleaning brushes Used every day or a few...

Beauty Brand Innovation 2 Pages

Asus Chromebook Review; Is It Worth A Try?

Premium Chromebooks are not a new concept on the market. But the ASUS Chromebook flip seems to be out to change everything as we know it about these devices. Undeniably, its predecessors missed on many crucial aspects. That won’t be necessary though, this one offers...

Brand Computer 3 Pages

How are we manipulated with the brand?

See Consumer Engagement That Others Don’t Stop doing what everyone else is doing and be creative about how your brand engages with consumers. For example, Beyoncé launched her most recent album in a unique way that would fully leverage her relationship with her fans and...

Brand Social Change Social Psychology 2 Pages

Chinese brand strategy: review on Lenovo

The case analysis indicates that Lenovo has acquired IBM in order to go global and establish itself as a global brand. With the intense level of competition, Lenovo felt the need of going global, and as a part of its strategy, it has performed the...

Brand China 2 Pages