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Consumer Behavior on Purchasing Decision in Biscuits

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Consumer Behavior on Purchasing Decision in Biscuits essay
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The aim of this research work is to study consumer’s buying decision of Fast Moving Consumer Goods. Biscuit as a delicious food during morning and evening for tea break. Hence the biscuit are moving fast in the market as all the people consumer variety of biscuits, bread, rusk, cakes and dairy products. Hence it is inevitable to have a thorough study on consumer buying decision in biscuit. The study also reveals the reason for buying the Biscuit. The study is start with objectives of consumer buyer decision in purchase of Fast Moving Consumer Goods in biscuits, analyzing level of satisfaction in FMCGs products. The Convenience samplings are used for the study. The techniques that are used for data collection is questionnaire. The study covered 40 respondents of the consumer’s. Tools and techniques used are simple percentage, Chi Square test. The satisfaction level of consumer’s also depends on products specific and market wide factors.

The biscuits that are prepared today are the substances made of several ingredients and available in various flavors, colors, sizes and tastes. Today people consume biscuits very fondly during the time of snack. Today Britishers consume digestive biscuits along with tea during the snack time. Today biscuits are usually those substances that are sweet to taste. People are very fond of biscuits that resemble sand witch i.e. layered with cream between the two biscuits. The substances that are mixed with flour may be cream, flavors of fruits and nuts, chocolate, jam and many others. The savory biscuits have captured a huge market today. The type of savory biscuits is cream crackers, oatcakes, crisp breads, etc. Rusk is also a type of biscuit that is a hard substance made from bread usually used for teething of a baby. Rusk is a biscuit that is usually consumed by placing it in tea or coffee.

Statement of the problem

Biscuits are little level cake that is fresh and generally sweet. It is worried about the taste and propensities for the general population. Already, it was utilized as an eating routine for patients and vitality and taste for kids. These days, scones are considered as a decent option for sleek tidbits and drive-thru food. So presently, among all rolls accessible in the market. In business world, numerous brands of items are delivered and showcased by a solitary fabricate. The choice whether to purchase or not depends just based on customer thought processes. Current market is buyer situated and now the shopper is the definitive power.

Review of literature

Hemant J.Katole (2018) in this study customer brand loyalty and buying behavior of consumers for fast moving consumer goods, especially biscuits. Two parameters, gender and age are considered to verify health and brand consciousness of consumers while buying biscuits. The researcher collected the data by using observation method and questionnaire method. In the observation method, researcher collected the data of actual timing taken by the consumer for buying biscuits. It was found out that customers are health conscious irrespective of gender while purchasing the product especially biscuits.

Dr.V.Kannan (2017) in their article say that concluded biscuits as a delicious food during morning and evening for tea breaks. Hence the Britannia products are moving fast in the market as all the people consumes variety of biscuits, bread, rusk, cakes and dairy products. Now a day’s Britannia has established its own market in major parts of the country. The retailers are the main intermediaries who frequently meet the ultimate consumer of the Britannia product. They now show the consumer preference and attitude towards products having different brands. Once they lose the existing customer, they could not get them back. Further, they could not get potential customers. Hence it is inevitable to have a thorough study on customer preference and attitude towards Britannia product. The study also reveals the reason for buying the Britannia products.


The modern marketing promoting and business are completely customer and consumer arranged. These thoughts ought to be remembered with every one of the producers. Else, they need to lose the current customers. Every one of the organizations should endeavor to fulfill the wants and needs of the consumer’s in all conceivable ways. As there are overwhelming rivalries in the confectionary things, the Biscuits business ought to be extremely watchful with respect to buyer fulfillment. The Company new items contribute impressive piece of the pie in the aggregate market. Bread rolls are most prevalent among its consumer fundamentally in view of its taste and inclinations, low cost and significantly more accessibility. Consumer request particular biscuits of in retail shop as a result of their promotion.

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Consumer Behavior on Purchasing Decision in Biscuits. (2019, July 10). GradesFixer. Retrieved September 17, 2021, from
“Consumer Behavior on Purchasing Decision in Biscuits.” GradesFixer, 10 Jul. 2019,
Consumer Behavior on Purchasing Decision in Biscuits. [online]. Available at: <> [Accessed 17 Sept. 2021].
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