450+ experts on 30 subjects ready to help you just now
Starting from 3 hours delivery
Remember! This is just a sample.
You can get your custom paper by one of our expert writers.Get custom essay
121 writers online
This one idea – that the customer’s experience is the first, last, and primary consideration, and that all strategy and tactics serve their (the customer’s) priorities – is the premise of most of the trends we’ll mention here.Take mobile, for instance. A major trend, for sure. But it’s vitally important because people simply use mobile devices more than they use desktops now. Making your messaging and services mobile-friendly (if not mobile first) is smart because it serves customers’ needs better.Then there’s the trend of personalization – again, another symptom of customer-centric marketing.
Personalization, clearly, puts the customer’s needs and preferences first.Same goes with account-based marketing, too. It’s just another aspect of customer-centric, aka “customer first” marketing.This applies again to video. That’s a trend because – you guessed it – people like to watch videos.We’ll look at each of these trends individually of course, but this might be the one question you have to ask yourself if you want to be cutting-edge in 2018:Does this tactic/channel/campaign serve the customer’s needs first?Of course, while we want to put the customer’s needs first, we also have to stay in business. But often, business initiatives or practices have been set up for the benefit of the company, while keeping the customers “happy enough.” We may all have to flip that around in this coming year, and the years to come.
It may become necessary to do things that delight customers, while we keep the business needs (profit, mainly) “happy enough.”This reminds me a bit of Amazon in earlier years … like around 2000. Remember when people were joking about “Amazon.org” because Bezos kept investing in making Amazon better and better and better, profits be damned? Most of his investors were pulling their hair out, but Bezos kept building his platform … kept building for the customer.
We provide you with original essay samples, perfect formatting and styling
To export a reference to this article please select a referencing style below:
Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.
Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec
Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.
Please check your inbox.
Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.Order now
Are you interested in getting a customized paper?Check it out!