Essays on Customer

“If you don’t have time to do it right you must have time to do it over.” – John Wooden, American basketball player and head coach at UCLA “Give them quality. That’s the best kind of advertising.” – Milton Hersey , He founded the Hershey...

Retaining customers is quite a challenging yet important task to build any brand reputation. Increasing fidelity rates helps to boost company’s sales, gain new markets and grow significantly. Thus, no wonder that businesses struggle to make customers happy, inviting them to come back for more....

Introduction I started my job as a full-timer and when my children went to school, I reduced my working hours. During the first three years, I was motivated and satisfied but after that, the situation has changed. With every passing day, I became more and...

Chen & Chen (2014) explored the relationship that exists between leadership, service quality and customer satisfaction. The three aspects relate to each other because good command prompts the employees to work well hence produce the best services and in return, lead to the satisfaction of...

Question 1: What are the main challenges in implementing this segmentation in DHL’s customer database? Answer: DHL is providing international courier, parcel, and express mail services. It is a division of a German Logistics Company. It is the world’s largest logistics company that is operating...

Have you ever heard of a day called Buy Nothing Day? Buy Nothing Day was a holiday that originated in Canada in 1992; and on this day, people were encouraged to buy nothing for 24 hours. Participation was optional, but intent of this holiday was...

This one idea – that the customer’s experience is the first, last, and primary consideration, and that all strategy and tactics serve their (the customer’s) priorities – is the premise of most of the trends we’ll mention here.Take mobile, for instance. A major trend, for...

Identifying Customer Pain Points: A definitive achievement or disappointment of an item is hovering around clients. Except if you have not pinpointed the torment purposes of your clients, the possibility of new item improvement will bomb definitely. No client dedication implies no income, which eventually...

Introduction This review is aimed to determine what literature is available for examining intangible social benefits that consumers gain from participating in collaborative consumption. Currently research mainly investigates the financial benefits consumers get when engaging in collaborative consumption. However, the social aspect of collaborative consumption...

Shopping has transformed itself from mere necessity to an adventure. It is an experience now, an opportunity for celebration with friends and family. The old days have gone when a list was made and shopping was done at the nearby Kirana store. Now shopping is...

I want to better explain the steps in the channel management process, using real life examples from the store that I work for and its primary supplier. These steps include: analyzing the consumer, establishing channel objectives, specifying distribution tasks, evaluating and selecting intermediaries, and evaluating...

Executive summary Consumer behaviour is the study of how individual customers, groups or organizations select, buy and utilize goods and services in order to satisfy their needs and wants. It refers to the action of consumers in the marketplace and the underlying psychological processes that...

ISO 9001 is an internationally recognized standard that specifies the requirement for establishing, implementing and maintaining the requirements for quality management systems in an organization. It helps businesses and organizations to be more efficient and improve customer satisfaction. Introduction to Quality Management Systems (QMS): Quality...

Salesforce is a cloud computing Company. It’s strict to increase marketing automation and customer relation management (CRM). To understand the relation of customer and service provider salesforce is perfect tool and salesforce also built a strong connection between customer and service provider. If we talk...

To manage and predict future growth as well as the profitability of a company it must understand its customers and its relationship with them. To understand this relationship and to put figures against it different metrics could be used in businesses. Companies use the metrics...

In the context of online shopping, perceived ease of use is the customer’s perception that it would easy to interact with the e-commerce websites. According to TAM an online shopping web site that is easy to use positively affects perception of usefulness. Many other researchers...

Agile marketing has proven to be one of the most vital business concepts leading to success in both individualized customer experience, as well as overall product performance. The key component of this type of marketing, agility, represents an organization’s ability to assess environmental change and...

Advertisers in the contemporary business environment are given the meticulous defy of evading intertwined messaging, over-immersion of marketing activities, and consumer dithering in order to accomplish their objectives of enhancing long term brand dependability and empowering product purchases. Luxury consumption or “conspicuous consumption” is a...

The process in which we know the need and want of customer, make offerings for their need and want and build profitable relation in order to capture value from the customer. Understanding the market place and customer needs: Know we know the marketing process, first...

Everyone likes to listen to music at least every once in a while. Music is an important factor which can effect whether a costumer is going to like and/or have fun at a restaurant or not. As music by itself is very general there are...

It is very important for banks to focus on what their customer need and how their interactions with different organisations ae impacting their expectations from the bank. In today’s scenario very high standards are being set by organisation’s and solution providers such as Netflix, iTunes...

The product I chose for the assignment is a shampoo bar called “Godiva” from Lush. Lush is a cosmetics retailer with its headquarters in London, that sells natural hair and beauty products. Products range from creams, soaps, shampoos, shower gels to lotions, scrubs, masks and...

The study focuses on whether the development in banking scenario has been satisfactory from the perception of the customers. Although the banking industry has made huge investments in developing e-banking, rural areas have still not been able to access the services due to various reasons...

Radio has been around for over a century, and even with the rise of digital media, it is still a powerful medium. Radio advertisements provide businesses an affordable mean to establish brand recognition to a target market. Additionally, advertisers use radio advertisement which incorporates to...

Relationship Multiple studies emphasized that maintaining good relationships with stakeholders are essential for retailors. However, the perceptions of stakeholders are different in varied regions, according to few comparative studies. In China context, researchers suggest that companies should focus on relationship with supplier, government and customer,...

Consumption is fundamental in people’s everyday life, therefore many have attempted to analyse individual’s behaviour in regards to buying products of a marketplace. This paper’s aim is to analyse consumer behaviour within the food industry sector and, most importantly, to understand to what degree culture...

Introduction Human substitution in the service sector has caused unemployment to rise and affected the livelihoods of many, as machines prove to be far more efficient and cheaper than human labor. However, service occupations that require human interaction such as management or relationship-based jobs are...

Just a mere decade ago, the majority of advertisers viewed the internet as unchartered territory – a gold mine with unimaginable potential just waiting to be mobilized and deployed. The influx of awareness has caused a major stir in the marketing world as now, the...

Making a case for waiting in today’s society is counter-cultural. Consumers want it and they want it now. To wait 5 minutes in any line is unacceptable and causes friction within most people and banks are no exception. Many businesses have adopted a queuing mechanism...

The purpose of this research is to try and understand how retargeting on the social media platform Instagram, can influence the consumer purchase decision. Instagram is of particular interest as research carried out by marketing firms across the UK, suggest that social media users between...