Essays on Customer

Relationship Multiple studies emphasized that maintaining good relationships with stakeholders are essential for retailors. However, the perceptions of stakeholders are different in varied regions, according to few comparative studies. In China context, researchers suggest that companies should focus on relationship with supplier, government and customer,...

I started my job as a full-timer and when my children went to school, I reduced my working hours. During the first three years, I was motivated and satisfied but after that, the situation has changed. With every passing day, I became more and more...

Have you ever heard of a day called Buy Nothing Day? Buy Nothing Day was a holiday that originated in Canada in 1992; and on this day, people were encouraged to buy nothing for 24 hours. Participation was optional, but intent of this holiday was...

Advertising remains one of the avenues by which consumer learning or customer socialisation occurs. Customer socialisation is defined as the process by which a customer is taught how to behave within the consumer environment. Instrumental learning theorists believe that learning occurs through a trial and...

This one idea – that the customer’s experience is the first, last, and primary consideration, and that all strategy and tactics serve their (the customer’s) priorities – is the premise of most of the trends we’ll mention here.Take mobile, for instance. A major trend, for...

Chen & Chen (2014) explored the relationship that exists between leadership, service quality and customer satisfaction. The three aspects relate to each other because good command prompts the employees to work well hence produce the best services and in return, lead to the satisfaction of...

Have you ever take cognizance of how people walk by your store and don’t come in to purchase? Does it really bother you? Of course it does. No one has ever been comfortable seeing people pass their retail shop. The Location of any business should...

Consumption is fundamental in people’s everyday life, therefore many have attempted to analyse individual’s behaviour in regards to buying products of a marketplace. This paper’s aim is to analyse consumer behaviour within the food industry sector and, most importantly, to understand to what degree culture...

Radio has been around for over a century, and even with the rise of digital media, it is still a powerful medium. Radio advertisements provide businesses an affordable mean to establish brand recognition to a target market. Additionally, advertisers use radio advertisement which incorporates to...

The product I chose for the assignment is a shampoo bar called “Godiva” from Lush. Lush is a cosmetics retailer with its headquarters in London, that sells natural hair and beauty products. Products range from creams, soaps, shampoos, shower gels to lotions, scrubs, masks and...

Everyone likes to listen to music at least every once in a while. Music is an important factor which can effect whether a costumer is going to like and/or have fun at a restaurant or not. As music by itself is very general there are...

Spoiler alert* By serverless architecture i really mean AERGO, stick with me though. Let me explain this thought to you. It’s a cold world, there is always someone somewhere scamming someone else with the intention of getting some money out of their hands and into...

Things and organizations are two immovably balanced thoughts, and, honestly, most things have a segment of organization in them. For example, an auto buyer at present buys a broad store of organization benefits, despite the considerable parts of the auto (Palmer Adrian, 2007). An organization...

Introduction Understanding customer preferences are very important when selling a product or offering service. This is because customers are the determining factor of how a successful a company becomes. When a client starts to tie-up with you they already have a definite set of expectations....

This poster aims to analyze the most influential causes of online luxury shopping and investigates whether image interactivity is helpful for luxury purchases. According to analyze and integrate three studies on online luxury purchases, the results show that online luxury shoppers focus on price and...

The success of call forecasting for customer service heavily relies on accurate forecasting. We’ve unravelled the top secrets to set you apart in call volume forecasting. From the best practices, tips, tools and techniques, to demystifying work management flow, we’ve got you covered! Why Forecasting?...

1) INFORMATION-BASED PRODUCT-SERVICE BUNDLES FOR MASS CUSTOMIZATION: The competitive advantage of mass customization is based on combining the efficiency of mass production with the differentiation possibilities of customization. This approach holds on to few principles they are; modularization of product architectures and use of product...

In the context of online shopping, perceived ease of use is the customer’s perception that it would easy to interact with the e-commerce websites. According to TAM an online shopping web site that is easy to use positively affects perception of usefulness. Many other researchers...

Retaining customers is quite a challenging yet important task to build any brand reputation. Increasing fidelity rates helps to boost company’s sales, gain new markets and grow significantly. Thus, no wonder that businesses struggle to make customers happy, inviting them to come back for more....

Salesforce is a cloud computing Company. It’s strict to increase marketing automation and customer relation management (CRM). To understand the relation of customer and service provider salesforce is perfect tool and salesforce also built a strong connection between customer and service provider. If we talk...

I want to better explain the steps in the channel management process, using real life examples from the store that I work for and its primary supplier. These steps include: analyzing the consumer, establishing channel objectives, specifying distribution tasks, evaluating and selecting intermediaries, and evaluating...

Identifying Customer Pain Points: A definitive achievement or disappointment of an item is hovering around clients. Except if you have not pinpointed the torment purposes of your clients, the possibility of new item improvement will bomb definitely. No client dedication implies no income, which eventually...

Question 1: What are the main challenges in implementing this segmentation in DHL’s customer database? Answer: DHL is providing international courier, parcel, and express mail services. It is a division of a German Logistics Company. It is the world’s largest logistics company that is operating...

Introduction Background Human substitution in the service sector has caused unemployment to rise and affected the livelihoods of many, as machines prove to be far more efficient and cheaper than human labor. However, service occupations that require human interaction such as management or relationship-based jobs...

It is very important for banks to focus on what their customer need and how their interactions with different organisations ae impacting their expectations from the bank. In today’s scenario very high standards are being set by organisation’s and solution providers such as Netflix, iTunes...

The study focuses on whether the development in banking scenario has been satisfactory from the perception of the customers. Although the banking industry has made huge investments in developing e-banking, rural areas have still not been able to access the services due to various reasons...

Cell phones are quickly transforming into individual collaborators that no longer simply assist clients with their contact records and to explore movement. They presently prescribe eateries, shops, occasions and, obviously, great arrangements. Consistently, cell phones turn out to be more similar to 5-star inn attendants...

A) Customers Relationship Management (CRM) Customers Relationship Managements used to build up and maintain a good relationship with customers. CRM business model used by Dell is direct business model, where the computer systems are custom-built based on customers’ specifications and services are tailored to customers’...

“If you don’t have time to do it right you must have time to do it over.” – John Wooden, American basketball player and head coach at UCLA “Give them quality. That’s the best kind of advertising.” – Milton Hersey , He founded the Hershey...

The global business jet market forecast predicts a promising future for high-profile aviation in the years ahead. Customer is driven by the value proposition provided by players in the global business jet market. These are cost effective and a safe mode of travel. The ability...