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Overall an oligopoly. (I stated in class) Between few companies relying on each other competing with better products. Android as a commoditized products whereas, Apple a differentiated higher end target. Android is commoditized because it services to the lower class whereas, Apple services to the middle to high end.
D. Apple is differentiated by only marketing to high end consumers. The closest thing Apple products used to reach out to the low end market was the color back phones. Whereas, Android is commoditized because, they reach out to low end consumers.
E. Samsung is a supplier to Apple resulting to Apple stealing designs from Android. Apple phones have the following:
Samsung makes DRAM chips and memory chips. E. No one can copy the technology. By creating technology and apps like Apple’s it would take years to recreate. There are no substitutes (OS) making the IOS valuable. Also the company is tied back in so, anything bought in IOS profits would go back in the company.
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