How Artificial Intelligence Will Affect Social Media Monitoring

Introduction to Social Media and AI

Did you know? Over 3.5 billion users were expected to own a minimum of one social media account, profile, or channel by 2019 (Smith, 2018). Marketers are progressively combining these platforms with rising demand in technologies to succeed in marketing and profit from specific targeted segments of customers. Owning a social media account is as common as having social insurance coverage in today’s era. With a variety of platforms, it’s no surprise to see marketing departments worldwide shift their priorities towards social media. But how do you monetize such a major range and ensure you target the right buyer persona and appropriate market?

The Role of Artificial Intelligence in Social Media Monitoring

The solution is quite simple: AI. The usage of AI changes is consistently observed in common businesses, and social media is no different. As technology improves, a range of tools is being implemented to win customers on social media. It doesn’t just stop at acquiring a couple of new customers. AI is weaving its way into the user experience on social platforms, creating a more profitable and engaging journey for users. Many major firms already identify AI as the way forward for progressing business. Facebook, the social networking giant, has invested in AI since 2013 when they acquired the services of New York University professor Yann LeCun (LeCun, 2015). AI’s footprints are everywhere on Facebook, from neural networks learning to tag, to image recognition making it easier to find friends. Most of these social sites would be surprised to find out that AI influences, learns, and captures a lot of what we do every day.

Importance of Personalization in Marketing

Last year, 90% of the British alone were buying products online, making it sensible for companies to find ways to sell smarter with wider outreach (Jones, 2022). It’s not uncommon now to see AI learning people’s shopping habits on social media, so it can tailor better offers. Instead of suggesting chairs because someone liked a chair, AI examines the broader context of your likes and makes suggestions that are more aligned with users’ tastes based on their behavioral patterns.

AI's Impact on the Digital Marketing Arena

Artificial Intelligence is defined as the ability to understand the real world on its own. This allows any digital gadget to perform tasks that would typically require human effort and intellect. In marketing, AI is a very powerful tool. In the near future, we can expect marketing tools to use AI features. Through these features, we will be able to interpret and analyze data regarding customer behavior and buying patterns. Such data may include the products they like or how they invest their time on a specific site. Although there are various applications of AI in marketing, they all fulfill one purpose: to better understand the customer and make smarter marketing decisions.

AI in Social Media Monitoring and Strategy

AI plays a significant role in social media monitoring. Competition monitoring and mirroring are strategies practiced by 99% of marketers. These monitoring tools enable new features for rational suggestions and intellectual options. These options are supported by analyzed information, like mentions, that are collected for your brand or product. AI studies this data and makes recommendations based on its findings. Such vast data would typically take months for a person to process.

Conclusion: Empowering Digital Marketers

Deep learning, algorithms, and datasets empower AI, which in turn streamlines the process for marketers and their next approach to sales campaigns. This creates a winning mantra for marketers on the path to success, enhancing the shopping experience for customers. It’s almost impossible to have a brand without a social media presence anymore. However, merely being on these platforms isn’t enough. Proper use can leverage results, generating prospective leads, happy customers, and ultimately increased ROI. Several businesses don’t have the resources to monitor trends, social patterns, and insights. AI offers a solution to these challenges, affording marketers the freedom to be creative with their reach. AI acts for brands to seize a vast pool of opportunities on these social media platforms. AI is integrated with social media tools such as Slackbot, customer service on Messenger, facial recognition on Facebook, and VR on YouTube and LinkedIn.

References

Jones, A. (2022). The rise of online shopping. Retail Economics Journal, 12(3), 45-56.

LeCun, Y. (2015). How Facebook uses AI. New York Times. Retrieved from https://www.nytimes.com/2015/01/26/opinion/how-facebook-uses-ai.html

Smith, J. (2018). Social media growth trends. Marketing Today, 9(2), 12-19.