This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

How The Advertisement of The Perfume Flowerbomb by Viktor & Rolf Has Impacted The Beauty Standards in The Society

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

As a whole, people tend to not focus on the effects of advertisement in our daily lives. It is everywhere you look, on billboards, in magazines, even on social media. Because it is everywhere we do not even notice how it affects us, when we buy something is was already slotted into categories for us beauty, sex, luxery, and sometimes on the off chance the actual purpose of the product.

In the perfume advertisement for Flowerbomb by Viktor & Rolf a woman is portrayed with her hair swept upwards with flowers a the tips, the woman is naked except for a small ribbon covering her chest. The background of the image is light pink and the text is a thick black lettering. The bottle of perfume is in her hand and is shaped like a grenade. Looking at the ad it is easy to determine the goal is for women to buy the perfume so they can be as sexy or alluring as the woman in the image. This is one of the most common tactics in advertisements whether it is to have women want to look a certain way or for men to want them the way men want the women in the advertisements. Women in advertisement are nearly always thin and white because as a society that has been made the standard of beauty. C.Plous and Dominique Neptune of Weslayan university did a ten year case study on the advertisements in magazines and found , “(a) except for Black females in White women’s magazines, African Americans were underrepresented in White magazines; (b) female body exposure was greater than male body exposure, and White female body exposure rose significantly during the 10 years; (c) White women were shown in low-status positions nearly twice as often as were other models; and (d) Black women wore the majority of animal prints, most of which were patterned after a predatory animal.”

The purpose of the this product is to make you smell nice which has nothing to do with your physical appearance, yet that seems to be all that the ad is about. Now, there is a tester on the side of the ad so you can actually smell the product but if that is there could the ad be just pointing out how nice it smell instead of putting a womans naked body on display for no real reason. From the time that we are children ideas of femininity and what is beautiful are shoved down our throat in hope that when we get old enough we will ;look like that or buy all the products we can to look like that. According to The Washington Post “Children develop self-esteem by age 5, much earlier than previously thought, according to new research that suggests children gain either a positive or negative view of themselves before they begin formal schooling.” so, if before we are five all we are shown are pretty skinny people and we do not look like them how are we ever supposed to develop a healthy relationship with ourselves let alone others.

The shape of the bottle is a grenade which contrasts nicely with the light pink liquid that fills the bottle. When mixing such a masculine thing with a feminine qualities the product can appeal to both sides of a female, the strong powerful and the beautiful. With a large push for feminism they used the grenade shape to counteract the fact that the woman’s body in the image is being used solely for selling a product. With the models doe-like young looking features and the softness of the colors used, she seems fragile and weak, something that can be portrayed as demeaning to women.

Society throughout time has always had changing standards of beauty but they are alway fairly difficult to obtain and very few have the desired body type. Whether it was the 16th century overweight ideal or the 1920s thin, ‘boyish’ look america has always had hard to achieve beauty standrds. According to the LA Times “eighty percent of women say they’re unhappy with their appearance, and 67% of women ages 25 to 45 are trying to shed pounds — though 53% of those women are already at a healthy weight. The report also cited a study in which 69% of the respondents (18 and older) said they were in favor of plastic surgery — a 7% increase from 2006.” . why are the young girls of America so unhappy when they typically are healthy, shouldn’t that be more important than looking a certain way? Also according to the LA Times, With the media playing a larger role in our daily lives, young girls are more susceptible to low self-esteem — based on beauty ideals — than ever before and are subject to greater harassment. “The use of aggressive bullying between girls has been on the rise since the early 1990s, based on issues such as physical attributes and social status,” states one study. According to another: “Mean girls . . . often don’t grow out of the behavior and they become adult women who exhibit the same behavior.’’ . Does America not want to raise their daughters strong, independent, and powerful enough to love themselves, with advertisements like the flowerbomb advertisements we may never move forward, forever stuck wishing to look like something that had been edited for hours.

The advertisement must be effective because according to the company Sephora’s sales it is the fifth best selling perfume of 2015. So, with the success of the perfume, comes the success of the fashion industry, comes the lowering of girls self esteem, comes overall nation wide distress over looking one way or another. According to the LA Times Forty “percent of newly diagnosed cases of eating disorders are in girls 15 to 19 years old, but symptoms can occur as young as kindergarten. Girls who spent the most time and effort on their appearance suffered the greatest loss of confidence.”

This advertisement did not cause the problems with beauty standard but it certainly does not help the situation. As effective as it may be it also can cause a greater problem with many young girls.

infoRemember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism-free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

How The Advertisement Of The Perfume Flowerbomb By Viktor & Rolf Has Impacted The Beauty Standards In The Society. (2019, March 12). GradesFixer. Retrieved September 25, 2021, from
“How The Advertisement Of The Perfume Flowerbomb By Viktor & Rolf Has Impacted The Beauty Standards In The Society.” GradesFixer, 12 Mar. 2019,
How The Advertisement Of The Perfume Flowerbomb By Viktor & Rolf Has Impacted The Beauty Standards In The Society. [online]. Available at: <> [Accessed 25 Sept. 2021].
How The Advertisement Of The Perfume Flowerbomb By Viktor & Rolf Has Impacted The Beauty Standards In The Society [Internet]. GradesFixer. 2019 Mar 12 [cited 2021 Sept 25]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery