Making Google AdWords efficient for your business: [Essay Example], 412 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Making Google AdWords efficient for your business

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.

  • Broad Match: This is visible to the most users by showing your ad whenever your keyword is searched for.
  • Negative Match: This option prevents your ad from showing when a word you specify is searched for.
  • Phrase Match: the ad is shown for those that match the exact words
  • Exact Match: the ad is shown for searches that match the exact words exclusively.

Benefits of AdWords

AdWords campaigns have several benefits according to Google. Some of these google AdWords benefits that your organization needs to know are:

  1. AdWords works faster than SEO
  2. The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads

  3. Increase brand awareness

    Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.

  4. Reach more customers through their Gmail Inbox
  5. One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well.

  6. Reconnect with visitors of your website
  7. One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate. Do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

    • Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images
    • Remarketing on search network: RLSA stands for Remarketing Lists for Search Ads.[ As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign.
  8. Measure your performance consistently
  9. It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google the leads coming from these media, unless your customer chooses to divulge it.

  10. Explore more using your ads
  11. Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2019). Making Google AdWords efficient for your business. Retrived from https://gradesfixer.com/free-essay-examples/making-google-adwords-efficient-for-your-business/
GradesFixer. "Making Google AdWords efficient for your business." GradesFixer, 28 Jan. 2019, https://gradesfixer.com/free-essay-examples/making-google-adwords-efficient-for-your-business/
GradesFixer, 2019. Making Google AdWords efficient for your business. [online] Available at: <https://gradesfixer.com/free-essay-examples/making-google-adwords-efficient-for-your-business/> [Accessed 14 July 2020].
GradesFixer. Making Google AdWords efficient for your business [Internet]. GradesFixer; 2019 [cited 2019 January 28]. Available from: https://gradesfixer.com/free-essay-examples/making-google-adwords-efficient-for-your-business/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.