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AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.
AdWords campaigns have several benefits according to Google. Some of these google AdWords benefits that your organization needs to know are:
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well.
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate. Do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google the leads coming from these media, unless your customer chooses to divulge it.
Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand.
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