close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Significance of Color in Marketing Strategies

  • Subject: Arts & Culture
  • Essay Topic: Color
  • Page: 1
  • Words: 375
  • Published: 26 October 2018
  • Downloads: 16
downloadDownload printPrint

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

Get custom essay

121 writers online

blank-ico

Most marketers consider color to be a significant component of marketing since color can be used to manipulate the feeling and view of a customer regarding certain commodities and services. Color has impacts on the notions that are not obvious like the taste of food. Thus, color psychology is the study of the color of how the behavior of human beings is related to color(Ciotti, 2014). Color can be applied to show different emotional results like joy, harmony or love. When used, it can arouse a person’s view of a commodity or an item. However, color may have different meanings for different individuals, but specific purposes of color are common to the entire universe. Additionally, individuals may have a different view of color because of their culture and life experiences. I have applied the knowledge of color psychology to brand my commodity meant for skin care.

There are two main categories of colors in the packaging design of my commodity. The first one is green and sand color to symbolize nature and the second one is pink and orange color to express the diversity of smells. Since the packaging design was done at the end of the sustainable development course, it was important to ensure that nearly all materials used, if not all, are environmentally friendly. The outer cover of the package is made from seed paper since such kind of writing is not harmful to people and does not pollute the environment. Additionally, the paper can be reused grow crops when watered.

Nature is always known to be green. Therefore, using the green color in my packaging design is meant to make consumers feel the naturalness of the product(Tsemashko, 2017). Through this idea, the customers will believe that the skin care product is manufactured from naturally existing raw materials like plants and not from mixing different chemicals in the laboratories. This kind of perception attracts many customers since most people value essential commodities because natural commodities have very few or no side effects. Additionally, the sand color also supports the impression of naturalness. The two colors go further and invite people to protect the environment because they will see the worthiness of nature in the packaging design of my commodity.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The Significance of Color in Marketing Strategies. (2018, October 26). GradesFixer. Retrieved October 7, 2022, from https://gradesfixer.com/free-essay-examples/the-significance-of-color-in-marketing-strategies/
“The Significance of Color in Marketing Strategies.” GradesFixer, 26 Oct. 2018, gradesfixer.com/free-essay-examples/the-significance-of-color-in-marketing-strategies/
The Significance of Color in Marketing Strategies. [online]. Available at: <https://gradesfixer.com/free-essay-examples/the-significance-of-color-in-marketing-strategies/> [Accessed 7 Oct. 2022].
The Significance of Color in Marketing Strategies [Internet]. GradesFixer. 2018 Oct 26 [cited 2022 Oct 7]. Available from: https://gradesfixer.com/free-essay-examples/the-significance-of-color-in-marketing-strategies/
copy to clipboard
close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Don't use plagiarized sources. Get your custom essay. Get custom paper
    exit-popup-close

    Haven't found the right essay?

    Get an expert to write you the one you need!

    exit-popup-print

    Professional writers and researchers

    exit-popup-quotes

    Sources and citation are provided

    exit-popup-clock

    3 hour delivery

    exit-popup-persone