Market Segmentation of Wood Industry in Germany

Germany wood Industry recorded a significant increase in sales of 3% to around € 18. 2 billion between January and June 2018. a) End user segments: Considerable increase Growth in German construction activity, which is due to good economic conditions and unchanged low interest rates. Supply building materials or the finished living space in the multi-family home construction increased by 30. 7% to more than 80,000.

The most direct and most positive impact is attributable to the so-called "construction sector" segment, includes,windows, doors, staircases and other building elements. The sales grew by 12. 8% year-on-year to over € 2. 5 billion. The government is striving to build a climate-friendly building stock by 2050. If Germany wants to achieve their CO2 targets, this can only be done using wood and to provide enough wood to the economy. - the wood-based materials industry - recorded a slight increase in sales of 1. 2% too around € 2. 5 billion.

As a supplier to the building sector and the furniture industry. have had a positive effect, on the revenues of the furniture manufacturers rose by 4. 9% to € 8. 9 billion, b) Germany increased lumber exports going to the US to almost 250% totaling 291,000 m³. Deliveries to other countries on the other hand grew: Netherlands (509,000 m³; +5%), France (485,000 m³; +10%) and Belgium (371,000 m³; +7%) boosted purchases. A striking increase was observed for volumes going to the United States - exports increased by 241% totaling 291,000 m³c) interestingly, annual per capita wood consumption in developed and developing countries is about equal, at just over 0. 5 m3 per person.

However, almost 80% of wood consumption in developed countries is in the form of industrial wood products, while in developing countries well over 80 percent is burned as fuel.