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About this sample
About this sample
Words: 699 |
Pages: 2|
4 min read
Published: Jan 4, 2019
Words: 699|Pages: 2|4 min read
Published: Jan 4, 2019
There is an intense competition that business in Sports industry is facing. The companies and marketers nowadays have to be stylish and functional at the same time to survive in the competition. Within the sports industry, Adidas and Nike are two prominent names across the world countries. Adidas and Nike are the most significant brand names in the minds of customers.
Nike brand notifies to “just do it”, while Adidas tells you “impossible is nothing”. One caters for swoosh addicts, while the other caters to stripe enthusiasts.
Nike’s product majorly inclines towards industries of Children and Women shoes, Running, Cross-training and Basketball. On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer.
Comparison of Strategies
Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. Both organizations focus greatly on technology, as well as make efforts to innovate and produce new products.
Nike concentrates on the market of United States, while on the other hand, Adidas focuses on the market of Europe.
When it comes to production, Nike does not own production plants as they merely advertises, distributes and designs their goods but outsources from severe Asian countries, such as Korea and Taiwan that outsources their production plants in Vietnam, Indonesia, and China. On the other hand, Adidas has production plant in Germany where they adopted the outsourcing approach of Nike by outsourcing to countries in Asia.
Adidas and Nike follow a strategy of premium pricing that refers to an approach where businesses charge higher price for their goods. Nike and Adidas faced an intense competition.
For example, during the World Cup 2010:
Key Differences in Marketing Strategies
Moreover, like most global brands Nike also has separate Facebook pages for each of its product in categories manner. Most of the dedicated sports pages are updated on a daily basis with videos or images, while the corporate page is updated almost once a week. On the other hand, Adidas is all about creating hype on social media- Adidas Originals now has more followers on Twitter than the main Adidas account which is now cementing its position as a truly cult lifestyle brand.
Nike has global football page featuring Cristiano Ronaldo and Andres Iniesta, as well as a lot of product-related posts. Since the brand famously snatched Kanye West from Nike in 2014, it has carefully crafted a series of product launches, cleverly building on the rapper’s wider fan base.
Not only does Nike do a decent job of marketing itself using the four main social networks, but it has also taken the time to establish its own unique social platform through Nike+.
Thus, Adidas and Nike have different marketing strategies in how both companies interactive with consumers online. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. However, both Adidas and Nike have a significant digital presence and impressive viral marketing strategies.
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