Introduction Every day, consumers are exposed to thousands of advertisements that have communication messages, created to engage with the consumer’s needs and deliver an effective message. Thus, the characters in the advertisements need to be relevant to the target consumer and should add to the...
Marketing management INTRODUCTION Marketing is an essential function performed by each and every organization to promote their goods and services within a targeted market. Marketing management is a process of reaching customers by different ways of advertising, sales and promotions. It helps to share ideas...
Discussion The business opportunity we identified was in the restaurant industry. We concluded on this as we saw a lot of unmet needs. However, we focused on customer convenience. We will be supplying foods for people with special diets; those sick e.g. diabetic and those...
In 2012 the company launched a marketing campaign with the slogan “I am Torrid” to promote the beauty and sexuality of voluptuous women. Vice President of Marketing Lisa Stanley explains “Our customers want real fashion that is flattering to their figures, and they want to...
During middle adulthood, there are many changes that affect the physical, social, and biological elements of an individual. While everyone ages differently, at different times, and in different ways, the media portrays aging as the exact same for everyone. Three media outlets that portray middle...
This purpose of this study is to investigate the impact of dividend announcement on share price of listed manufacturing companies in srilanka and for the period of 2013 to 2017. Data collected for this study was concerned from 10 listed manufacturing companies in srilanka as...
A marketer can rarely satisfy everyone in the market Therefore, marketers start by dividing the market into segments. They identify and profile a distinct group of buyers who might require or prefer varying product and service mixes by examining demographic, psychographic and behavioural difference among...
Introduction to the Impact of Fake News News is something that contains the outcome of new sources, facts, and figures. However, sometimes it can mislead by distributing fake news. Everyone in this world is connected to newspapers, television, radio, and social media. Some news editors...
Although media freedom is regarded as the foundation of modern democracy, it is shown that media control is crucial to the autocratic system for the significant social influence of propaganda and regime support. China, as the largest autocracy and newspaper market, is regarded as one...
Media and society have always shared a mutual fascination in regards to American youth and gang life amongst different ethnicity groups, especially through the use of “hood” films. Over the years, the groups seem to be depicted less and less in versatile roles, if depicted...
“Journalists often subconsciously engage in essentially the same process when they decide how to describe the political world. They choose images and words that have the power to influence how audience interpret and evaluate issues and policies”. Agenda setting increases the accessibility of an issue,...
Homeland television series offers a variety of characters. Moreover, almost every character in the show is faced with trauma in some way. Homeland’s two main characters Brody and Carry serves as the main representation of people forced to experience the trauma. Both the subject of...
Once, as an assignment for one of my classes, I was watching documentary called “Miss Representation” by Jennifer Siebel Newsom. The main idea of the movie was to illustrate how media misrepresent women in a position of power in America. The phrase that caught my...
Introduction People all around the globe consume the showbiz industry media products, namely movies, on a regular basis. Such movies bear a massive role in our lives and help shape our ideas about social, economic, and governmental issues. Films are peppered with information that reaches...
The first music video that I would like to examine is Cyndi Lauper’s “Girls Just Want To Have Fun”. The track was first written and recorded by Robert Hazard in 1979. This was Lauper’s first significant single as a solo artist and was the lead...
Crisell’s endeavor (1986) to recognize the attributes of radio and the noteworthiness of these for its clients is ostensibly the primary distributed work of radio investigations. The way this was a British commitment isn’t without centrality as the interpretation of the sound-related transform in media...
The aim of this paper is to discuss the impact of newspapers on creating awareness among the Indian peasants during the period between 19th and 20th century. Indian nationalists, Intellectuals observed the socio-economic conditions of peasants and propagated the agony of the Indian peasants through...
In media analysis, a variety of features and elements are considered to impact the film production in a variety of ways. Every production feature is designed to serve a specific function and to make the film much communicative on the intended message. Similarly, every element...
Media science is one of the most interesting field. There are many students who are getting into this field. Media and Entertainment students ponder TV and radio, film making and video, advanced media, news coverage, composing and distributing, sight and sound, visual expressions and outlines,...