Essays on Marketing

The film, which is entitled ‘The Big Short’, consists of three different stories revolving on Dr. Michael Burry of Scion Capital, Jared Vennett of Deutsche Bank with Mark Baum and his team from FrontPoint, and Jamie Shipley and Charlie Geller of Brownfield Funds. These protagonists...

The film “The Big Short” released in 2015 discusses how the mismanagement of government led to a global recession making thousands of people lose their jobs. It all started when financial institutions were a boring industry to work in. Until the arrival of Lewis Ranieri,...

Feeling thirsty or hungry can impact a person’s driving performance. It affects both the driver’s focus and mood, especially in heavy traffic. But just like how cars need to fuel up before a drive, our body also needs a fill. This inspired American fast food...

Introduction In this report we have developed a concise market expansion strategy for COSTCO Corporation taking into consideration its existing markets outlined in the case. Firstly, we developed a framework in order to narrow down to the countries with the highest suitability for their international...

The essay title I have chosen is “Discuss and evaluate the innovations of the American modernists working in either advertising editorial or corporate identity”. With this editorial essay I want to focus mainly on the origins of modernism and how it affected the beginning of...

An advertisement is a bridge that connects the two worlds between producers and consumers. According to Cambridge Advanced Learner’s Dictionary, an advertisement is a picture, short film, song etc. which tries to persuade people to buy a product or service. According to the Advertising Association...

An advertisement issaid to be the process of conducting product promotion to make sales through the application of impersonal media. It is one of the most important aspects of the social phenomenon across America as it stimulates economic activities, value orientation, and certain lifestyles. Therefore,...

The sample for this advertisement analysis essay is The Staedtler Textsurfer Classic highlighter pen. This advertisement is published by Staedtler, a renowned German stationery company in 2018. Pictured in the advertisement is an oversized highlighter pen appearing on a road leading to a city. The Staedtler Textsurfer...

The sample for this advertisement analysis is the ad ‘Your Man could smell like’ by Old Spice. For many years Old Spice has been a top product in the body wash for men. Old Spice is most known for its persuasive message techniques to grab...

With the message to the right and the background image finally loaded, it instantaneously came together. The image was of a pair of legs. One was a healthy human leg, the other was a mechanical structure with bolts, and a dull, lifeless color. I made...

Ads have evolved in recent years thanks to the internet and social media which has expanded it to new territory never seen before. The internet offers people a better chance to advertise their product or service than it was years ago. Our advancements in technology...

Understanding the causes of the high prices in eggs is to grasp the rules in farm animal housing restrictions on chickens. People don’t think about how foods are produced, they think that everything is produced naturally. In reality, most animals are mistreated and abused in...

Apple has created some small changes in its organisational behaviour structure to complement the needs of the current global market and industry demands. The hierarchy of Apple’s organisational structure contributes to strong management control within the company. By practicing this type of corporate structure business...

Everyone has probably seen some type of advertisement. People have different views on what they see; we tend to give meaning to things based on how we perceive them. Some people think that the easiest way to become aware of a product is through advertisements....

Running an airline business is unavoidable costly. In order to cover these expenses, airlines forced to markup their airfares. However, AirAsia challenged the norms and they attempted to offer the lowest prices compared to other airlines. AirAsia has successfully positioned themselves in the mind of...

Volkswagen, with the help of DDB Tribal Berlin Germany, has created an advertisement to promote their new Park Assist feature. This feature allows drivers to press a button to enable their car to park in tight spots for them by using sensors, and the assistance...

Introduction Advertisement becomes an important role in this modern era. Advertisement is a way to promote the company’s product and services. Most of the big firms create their brand image through the advertisement. In this paper, I am going to review the Coca Cola advertisement...

Background McDonald’s is considered as one of the world’s leading company in the fast food industry. This company was invented in1940 by two brothers known as Maurice (“Mac”) and Richard McDonald The first McDonald’s was established as a drive-in restaurant in San Bernardino, California, United...

The film “The Big Short” released in 2015 discusses how the mismanagement of government led to a global recession making thousands of people lose their jobs. It all started when financial institutions were a boring industry to work in. Until the arrival of Lewis Ranieri,...