Role of Marketing in Years to Come

About this sample

About this sample


Words: 626 |

Page: 1|

4 min read

Published: Jan 15, 2019

Words: 626|Page: 1|4 min read

Published: Jan 15, 2019

Role of marketing in every organization is very important and can’t be ignored. All type of organizations whether they are small or large are recognizing the importance of marketing in today’s world. Here are few things that can explain role of marketing in years to come.

'Why Violent Video Games Shouldn't Be Banned'?


The continued adoption of technology will make the world even more transparent. Consumers will be perfectly aware of which companies are doing well and which aren’t. As a result, consumers will demand better service. Instead of simply comparing companies with the competition, they will compare them with class-leading companies.


Technology will become even more effective in protecting consumers from commercial messages. New media will enable consumers to be very selective about which companies he or she is linked with. Gaining access to the consumer will prove extremely difficult.

Further improving the customer experience

New technology can enhance the customer experience. Technology can bring stunning innovations.

Increasing efficiency

Technology can streamline certain processes. For instance, technology can help service evolve towards a self-service environment where the customers themselves can solve problems more quickly and efficiently. As a result, customer satisfaction goes up and costs go down.

Brands will combine the concept of marketing

Marketers will have their own strategies, and adopt a more socialist approach, moving away from direct sales targets. Markets will merges and relationships between consumer and organization will be more improved.

Marketers will become guide for users

Companies will change their marketing approach. They’ll guide users through the sales process, rather than vendors. They’ll adopt a “reverse marketing” approach, focused on the popular values of the population; wellness, health, social and economic equity, and quality of life will become part of the brand message.

The roles of management will be more defined

The main role of the staff will be clarified and will facilitate the use of company ambassadors, as the influencer relationship. Senior management will be more involved in relationships and content marketing and will encourage creation, production, and distribution of staff and employees.

Public relations will become the backbone of marketing

Public relations will play a vital role within organizations. Public Relation will guide management and team members in influencers and media relationships to meet the expectations of clients on social media platforms. They’ll also have to protect the company reputation and branding by correctly managing potential crises.

Video content to be the main information channel

Because of rapid consumption and a viewer using mobile screens, video content will promote storytelling, and prove to be the focus of younger generations. Taking advantage of live video and of mobile technologies, journalists will be reborn. Podcasts will become the new blogs.

Marketing strategies will align with the customer experience

To respond to the many concerns of the consumer-connected customer journey, and the multiple channels used, content marketing strategies and relationships – influencers will be focused on the different stages of the purchasing process. To easily manage the brands will use automated management solutions. Content-based software packages will gradually replace static corporate content.

Independent entrepreneurship will redefine the roles

The rise of independent entrepreneurship, combined with the outsourcing services will encourage the growth of gig economy. Web marketing freelancers will offer B2B services. The role of entrepreneurship will be redefined into a multi–functional relationship approach with brands.

Blockchain and cryptomony transactional system (Bitcoin)

Gig freelancers will forward the adoption of new social and alternatives system, like Bitcoin. This economic transactional system requires the validation of ¨Proof of Work¨ and ¨Proof of Stake¨ will modify the relationship with influencers and help redefine the role of influencers.

Brands and organization will introduce e-learning programs with experts

Get a custom paper now from our expert writers.

To help their employees to stay educated on new products or services, or as policy and processes change to adapt to new technologies, brands and organizations will use continuous e-learning programs. They’ll ask thought leaders, experts and influencers to contribute with webinars and online workshops.

Image of Dr. Oliver Johnson
This essay was reviewed by
Dr. Oliver Johnson

Cite this Essay

Role of Marketing in Years to Come. (2019, January 15). GradesFixer. Retrieved April 20, 2024, from
“Role of Marketing in Years to Come.” GradesFixer, 15 Jan. 2019,
Role of Marketing in Years to Come. [online]. Available at: <> [Accessed 20 Apr. 2024].
Role of Marketing in Years to Come [Internet]. GradesFixer. 2019 Jan 15 [cited 2024 Apr 20]. Available from:
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled


Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.


    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts


    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!


    Get Your
    Personalized Essay in 3 Hours or Less!

    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now