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Role of marketing in every organization is very important and can’t be ignored. All type of organizations whether they are small or large are recognizing the importance of marketing in today’s world. Here are few things that can explain role of marketing in years to come.
The continued adoption of technology will make the world even more transparent. Consumers will be perfectly aware of which companies are doing well and which aren’t. As a result, consumers will demand better service. Instead of simply comparing companies with the competition, they will compare them with class-leading companies.
Technology will become even more effective in protecting consumers from commercial messages. New media will enable consumers to be very selective about which companies he or she is linked with. Gaining access to the consumer will prove extremely difficult.
Further improving the customer experience
New technology can enhance the customer experience. Technology can bring stunning innovations.
Technology can streamline certain processes. For instance, technology can help service evolve towards a self-service environment where the customers themselves can solve problems more quickly and efficiently. As a result, customer satisfaction goes up and costs go down.
Brands will combine the concept of marketing
Marketers will have their own strategies, and adopt a more socialist approach, moving away from direct sales targets. Markets will merges and relationships between consumer and organization will be more improved.
Marketers will become guide for users
Companies will change their marketing approach. They’ll guide users through the sales process, rather than vendors. They’ll adopt a “reverse marketing” approach, focused on the popular values of the population; wellness, health, social and economic equity, and quality of life will become part of the brand message.
The roles of management will be more defined
The main role of the staff will be clarified and will facilitate the use of company ambassadors, as the influencer relationship. Senior management will be more involved in relationships and content marketing and will encourage creation, production, and distribution of staff and employees.
Public relations will become the backbone of marketing
Public relations will play a vital role within organizations. Public Relation will guide management and team members in influencers and media relationships to meet the expectations of clients on social media platforms. They’ll also have to protect the company reputation and branding by correctly managing potential crises.
Video content to be the main information channel
Because of rapid consumption and a viewer using mobile screens, video content will promote storytelling, and prove to be the focus of younger generations. Taking advantage of live video and of mobile technologies, journalists will be reborn. Podcasts will become the new blogs.
Marketing strategies will align with the customer experience
To respond to the many concerns of the consumer-connected customer journey, and the multiple channels used, content marketing strategies and relationships – influencers will be focused on the different stages of the purchasing process. To easily manage the brands will use automated management solutions. Content-based software packages will gradually replace static corporate content.
Independent entrepreneurship will redefine the roles
The rise of independent entrepreneurship, combined with the outsourcing services will encourage the growth of gig economy. Web marketing freelancers will offer B2B services. The role of entrepreneurship will be redefined into a multi–functional relationship approach with brands.
Blockchain and cryptomony transactional system (Bitcoin)
Gig freelancers will forward the adoption of new social and alternatives system, like Bitcoin. This economic transactional system requires the validation of ¨Proof of Work¨ and ¨Proof of Stake¨ will modify the relationship with influencers and help redefine the role of influencers.
Brands and organization will introduce e-learning programs with experts
To help their employees to stay educated on new products or services, or as policy and processes change to adapt to new technologies, brands and organizations will use continuous e-learning programs. They’ll ask thought leaders, experts and influencers to contribute with webinars and online workshops.
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