Role of Media Industry in Developing Content and Its Effect on Audiences at Large Scale

Role of Media Industry in developing content and its affect on audiences at large scale?

Developing media content is very important for media industry because its mot necessary that the content which is developed by media will affect people positively always. Nowadays everything whether life of poor or elite class all is influenced by media. It not only educate individuals but also creates globalization. The content of media can have a positive or either negative effect on people depending on mindset. It can also have a great influence on people lifestyle, culture, social and political news as well. For example ,Girls living in rural areas who are growing up in traditional culture can be induced to wear short dresses after watching different Television shows or by following the culture of another country. They might consider that by wearing these dresses they are looking stylish like the actresses they admire. This is the negative impact of media. While on the other hand media has a responsibility to guide people who blindly trust them.

Media Industries also affected in positive way by developing the content that is needed to be given more importance in society. For Example Zainab Rape and murder Case is the example of how media is conducting its responsibilities. The noted rape and murder of Kasurs little Zainab prompted in anger and grief nationwide. Every individual whether its politician, celebrities or civil society tweeted and shared videos of Zainab case and condemn the incident and pleaded for justice. Just through the competency of media voice was being considered and valued which put a stress on government and they arrested the culprit at last. Media raised their voices for Zainab but was tormented by few politicians for over emphasizing the facts. Through media many applications have been filed to punish the accused in murder cases, honor killing, target killings and rape cases. If media is fulfilling its duties they can try headstrong to achieve Justice By bringing such cases in attention and to aware people of what is happening. But nowadays media wants sensation to create or we can say that they are promoting yellow journalism than truth creating a negative view throughout the world and only highlights the personal sort of issues that disgrace society. They are not giving well-researched news instead use eye-catching headlines to sell news. Like one journalist who created problem for all the other journalists by giving unverified and false news about suspects bank accounts in Zainab case. The anchors should verify and evaluate their own if their news is actually true or not. Media industries should be careful before developing any content on basis of unverified and false news which create buzz in society whether giving knowledge to people or helping people and giving them justice which is required. Media industries have power to deploy movements. No one can refuse commendation of media in todays world. It update people about various news, events, social activities, lifestyles, culture, food and advertisements irrespective to geological boundaries. Developing of media content not only needs capacity building for foundation but it may also include freedom of expression, transparency of media. Media development also plays a vital role in democracy.

Other organizations also needs media support for international relations, international economic and democratic growth. Efforts to develop media content development includes media literacy and digital media training. Some television channel organizes such tv shows like a Pakistani television show that was aired on humtv named as “udaari ” and an Indian television show “Satyamev Jayate” which focuses on making people aware of bitter realities of life which discusses and provides possible solutions relating to many social issues and aims to empower citizens with information. These types of shows bring awareness in society. Hence many People come up with social cause’s holds campaigns and protest in order to demand justice for affected people. Media has a power to control our thoughts, attitudes, behavior and personality but the consequences of media on every individual is different on basis of their mindset and to which society they belong to. No society can develop with communication. For the development of different industries like agriculture, horticulture, tourism and marketing the coverage through newspaper, television and radio and the content of media industries should be so much informative and authentic that no one can stop these industries from flourishing. Media influencers should have verified and authentic information so they can bring a change in society. Media campaigns always affect their audiences such as convincing people to buy product or to vote for specific a candidate in elections. So there are different points where media can lead people in helpful way and in taking the right decision. Firstly Content developers should be informed about the news before sharing the news with others. Media is important for our lives and without media world will fall into darkness. Televisions have affected the behavior of individual as well as society .Different characters that are shown in television dramas or movies people adopt their lifestyle, attitudes and behaviors that affected their families and society as well. It’s not only the responsibility of media content developers but it is also our responsibility. We should develop a strong and verified content so that it does not create problem for any individual. Like there was a burning debate on social media about the fake news of Begum Kalsoom Nawaz death. This created havoc on social media.

Fake accounts has been used many times in Pakistani politics to change people opinion and to target political opponents. Media should first confirm the news and then spread it all over country. Because it is very important to be aware of the content which you are developing otherwise it can cause destruction to many people. If news is shared many times does not make that news true unless you have a proof about that. Media person should first carefully check the information b with the sources that are giving the news before sharing, look at the photos that are being shared because they could be edited in misguiding way and should think twice before sharing if you are not sure. There is no second thought that power of media is undeniable but they have to take care of content which they are developing or constructing because it may affect the people at large scale through television, radio and social media. Media can do a lot in changing the perspective of society or any individual from exposing corruption, throwing spotlight on government actions. They can let people have their distinct opinions and help to figure out public agreement to bring about revolution in city, country or in a world. This type of media can actually help people in surviving in every walk of life whether its development, health or education they can turn this world in a place where everyone will get their rights. But experience has shown that the freedom of media could be delicate and composed. In working for development media needs freedom, proportions and checks and balances.