Success of Startup Companies in India

A startup company is an entrepreneurial venture which is typically a newly emerged, rapidly-growing business that aims to meet a market need by developing or offering an innovative and extraordinary product, process or service.

Social Media for startups companies is imperative. Growth in your social media presence goes hand in hand with growth in your business. India has been very active in creating a healthy startup ecosystem, and the number of startups are increasing year by year.

Beginning musicians fill their shows with friends and many entrepreneur’s first customers are there parents. Invite every Facebook friend and every friend of friend to like your page. Many people are willing to do a little free press for someone they know personally. All you have to do is ask. By recruiting your inner circle to act as a foundational fan base, you can build your presence on positive buzz. Pay special attention to anyone you or your coworkers know who acts as a tastemaker. People with large numbers of Instagram and Twitter followers can be very helpful for any startup.

Social Media is a great way to create buzz and connect with your users in a personal way. Since it’s free and open to everyone, instead of investing money as you would with traditional advertising, you need to invest time in building connections. This is easiest to do if you grow your social media presence along with your startup. One word which is true that holds incredible weight in the success of a product called as “Marketing”. The traditional marketing has been taken place by Social Media Marketing. Seventy-two percent of the founders are less than 35 years old, which makes it an unprecedented pool of younger people. Startups have been the flavour of the season over the last few years for the Indian markets.1.3 billion people reside in India currently which is 17% of the world population which gives a enormous market to a product. Today, India has put itself with United Kingdom, on the 3rd place with having 4% each of 197 unicorns in the world with 10 unicorn startups, which are valued over $1 billion.

The Indian government has introduced over 50+ startup schemes in past few years. Each startup scheme is missioned towards boosting the Indian startup ecosystem. These startup schemes have been introduced over a period of time and many of these were introduced before the launch of Startup India plan. But most of the startups are either not aware of these different schemes or do not have a clear idea on how to avail them. Policies like Startup India, Make in India, Atal Innovation Mission (AIM), Jan Dhan- Aadhaar- Mobile , Digital India are amongst some of the initiatives started by the government.