Strategy for Global Growth & Market Targets of Alibaba Internet Company

Alibaba Case

Given the facts of the case, describe the reason behind Jack Ma’s choice of the name Alibaba and explain the impact of the name on the success and growth of the company.

Jack Ma found that alibaba's story was well known to people all over the world, and was pronounced almost the same in all languages, and it had global recognition already, therefore Ma used it to be the company name. and from a symbolic standpoint, there is a great deal of power in words with strong, specific connotations that are mapped to an aspect of a company's position. As the name are well-known, it benefits the start-up company from Ma, people can easily remember the company and spell it, the story of Alibaba and 40 thieves become a great free advisement for the company around the world.

Alibaba's business has been greatly expanded. It became the world's first large-scale collective website, Search engine and e-commerce business as one of the Internet enterprises. After the merger, alibaba's business expanded to the portal and search fields and realized the related business diversification development. The search capabilities of Yahoo China have allowed Alibaba to further its reach in acquiring business against search engine competition such as Google or China’s leading search engine, Baidu. At the request of Chinese security authorities, yahoo provided shi tao's email account, log-in records and email content to help Beijing police convict him.

Yahoo was the first American Internet company to enter China. In order to maintain its position in the Chinese market, it not only receives online censorship from the Chinese government, but also plays an enabling role in cases such as the shi tao case. Shi Tao's case is likely to cause anxiety among Chinese Internet users, since Yahoo and Alibaba were merger, the action of Yahoo were able effect the fame of Alibaba . Because of that, the relationship between Alibaba and Yahoo were quickly go worsening.

The Alibaba’s major target market group is small and medium-sized companies, it defines a unique business opportunity which not only emancipates the productive forces of small enterprises but also offer much more diversified consumption choices for consumers.“The flagship website, Alibaba.com, is vast and offers a wide variety of products from red onions to red dump trucks. On the site businesses can search by product or country, view pictures and specifics of various products, find company contact information, and in some cases even take a virtual company tour. The site is easy to navigate and offers sellers the opportunity to showcase their goods to the world.”

The alibaba’s major target market is small business not customers, they provide a platform for small businesses with a large number of customers, this is why it is categorized as a B2B company. the strategy Alibaba used is focused on providing excellent service quality to both sellers and buyers, by introducing easier ways to do business for the sellers and create an excellent purchasing experience for the buyers. For the future, Alibaba will forgo trade shows and instead seek more online interactions. Ma has also begun to expand in the opposite direction by creating Export to China, a system which allows non-Chinese firms to establish Chinese language storefronts to export their products to China.