Green Marketing takes into account all those activities that ensure the best of services to the customers & also meeting the needs of the customers in such an efficient & innovative way that ensure that the environment is not under threat in any manner due to the above activities. Ecological Marketing, sustainable marketing are all synonymous to green marketing. This concept emerged in recent years as public concern about environment has increased. Statement of problems & Need of sustainable marketing practicesProblems in previous marketing systems was it do not considered environment to muchextent & carried on activities in manner harmful to nature causing environmental degradation, but since 2010 as public concern about environment conservation increased sustainable marketingbecame the need of hour.
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'Sustainable Marketing Practices'
Objectives
- To study in detail about sustainable marketing mix
- To grab more information about sustainability
- To study green marketing & Marketing Mix
- To know more aboutsocial marketing & E-marketing
Research methodology
We collected data from neeralipublication book ,success publication books ,we were also guided by professors& to some extent throu gh internet.Analysis OfDataIntroductionIn recent years as people are facing problems of pollution, depletion of resources, energy crises, loss of biodiversity etc.Sustainable MarketingPractices &corporateSocial Responsibilityare key focus of organization.Green marketing is a marketing concept that deals with marketing of eco- friendly products & services .It is becoming more popular as more people become concerned with environmental issues & decide that they want to spend their money in a way that is kinder to planet.Green marketing can involve a number of different things, as creating an eco- friendly product, using eco - packaging, adopting sustainable business practices, or focusing marketing such efforts on messages that communicate a product’s green benefits.Sustainable marketing practices includes 4 ‘P’S of marketing mixi.e
- Product
- Price
- Promotion
- Place
Product
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Sustainable product are those that provides environmental ,social& economic benefits while protecting public health & environment over whole life cycle.Iso 14001 provides formalized framework for managing significant environment aspects& improving environment performance through Plan,do, check,Review.Once the product design is specified , finalized & commercially launched.LCA isused as a fundamental standard to identify social & environmental aspects & quantifythe environment impact. Norway has adopted green in practice GRIP est. in 1996 as public-Pvt. foundation to promote sustainable production. Similarly UNEP & other countries have undertaken several programs. Examples: products made from waste using 3R’s reduce recycle, reuse. The new re-useable plates of made from coconuts the best eg. Sustainable packaging includes packaging of products eco-friendly materials. Lower environmental risk leads to more profits at cheaper selling price. It is also cost efficient. PriceSustainable pricing is a concept for calculation of prices considering the environmental economic and social costs of products manufacturing & marketing while providing value to customers & a fair profit for business. Sustainable pricing has certain conditions under natural step framework. Including costs of greenhouse emission or recovery of reuse &plastic if system relies on degradation of earth resource such as forest , rivers , & fisheries. Eg: coal powered electricity Barriers to sustainable pricing.
