Sustainable Sweet Spot': The Main Point in Andrew Savitz's Book

It is a one of the 'The Sweet Spot Sustainability' essay in which the summary of Andrew Savitz book 'The Triple Bottom Line' was shared. In the ninth chapter “Shaping Your Sustainability Strategy” from the book The Triple Bottom Line, author Andrew Savitz indicates the importance of putting the sustainability in the core of any business plan strategy, while he identifies the road crossing between the world concerns and the business strategy as the Sustainable Sweet Spot. The author explains how the company should set up its terms and policy based on its main keys of priority and make sure that each term is made up particularly on a sweet spot that has an interest in the company’s revenues and the ecological and social society. Savitz also explains the importance of creativity in delivering the goods and services in a convenient way.

The Map To “The Sweet Spot': Minimizing and Optimizing

Savitz explains the effect of each activity the business makes wither its effects on the business itself or it’s surrounding. The author creates a strategical step of the Sweet Spot by developing a Sweet Spot Map that leads to both social and personal benefits growth for the long and short run. The author explains how the purpose of the map is to move the business towards creating and improving plans and operational developments to lead the business into sustainability where both personal and general benefits are at the top. Savitz acknowledges that whenever a company serves its social, economic, environmental interest while it develops its strategies and grow its profits, it is when it reaches its sustainability growth.

Andrew explains the way to identify the sweet spot is to use the minimization and optimization strategy that is based on minimizing the potential damages of the business, illuminating the insufficient usage of its resources to optimize them or either move to a new supply chain.

Savitz ensures the best way for minimization is to shape abilities that it suits the surrounding community, how to reduce risks and cut the insufficient costs and how to grow profits so it would save the business money and generate benefits on the money wise and business improvement. The author talks about other ways that benefit the business through minimization that includes:

• Improve supply chain production lines.
• Keep an eye on shareholders’ interests.
• Watch your competitors closely.

Andrew introduce the Life-Cycle assessment that identifies the minimization strategy which is followed up with 5 business advice including knowing the value of created goods, recognizing the worth of each product, focusing on the value revenues non-stop, inspiring customers to see the importance within the whole system, and striving wholeness at each step in the process.

The author introduces the last steps after minimizing which is moving to optimize the opportunities which can get the business huge revenues. Andrew explains the potential possibility of improving the efficiency of the business and not only reduces the waste but turning some activities into thousands of dollars worth opportunities. The author writes also about not only developing the current field but also creating new market fields as a part of optimization with new ideas out of the sustainable efforts.

Conclusion

At the end of the chapter, Savitz concludes his idea as he explains that finding the Sweet Spot for the business is always possible. Moving to minimize and following it with optimizing is a huge step that it’s not going to only lead to a better world but also, it’s going to accomplish growth to the business if it follows up and develops its strategies always and improves its business plans. 

References

• Savitz, A. (2013). Shaping Your Sustainability Strategy. In The Triple Bottom Line (p. 300). San Francisco, CA .