A marketer can rarely satisfy everyone in the market Therefore, marketers start by dividing the market into segments. They identify and profile a distinct group of buyers who might require or prefer varying product and service mixes by examining demographic, psychographic and behavioural difference among buyers. After identifying market segments the marketer then decides which present the greatest opportunity-which are its target markets. For each a firm develops a marketing offering that it positions in the mind of the target buyers as delivering some central benefits. Companies perform best when they choose their target market carefully and prepare tailor marketing programs.
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'Target & Analyze The Positioning of Business Standard Newspaper'
Projects Title:- “To Study Targeting and Analyse the positioning of Business Standard newspaper in comparison to other financial newspapers’’Objective of the study:-
- To analyse the targeting and positioning of Business Standard
- A study of the factors affecting the purchasing decision of readers in buying a business daily
- To do the comparative analysis of various financial newspapers
- To study the Brand preference among financial newspaper
Task Assigned: The Summer Internship project commenced on 14th May 2018 and concluded on 14th July 2018 During the project a research was conducted to study the STP strategy of Business Standard. Additional task of developing the market of Business Standard in Aurangabad region was allotted. The targets that had been assigned by the company were:
- To study STP strategy of Business Standard in comparison to other financial newspapers.
- As a promoter to create awareness of Business Standard.
- To search, plan and make sales call to prospect.
- To convert prospects into clients for business standard newspaper. This project is conducted at Aurangabad. The project was conducted for 60 days starting from 14th May 2018 up to 14th July 2018.
