Targeted Local Link Adverts

Local Link is geo-targeted, local magazine advertising medium. Forget everything you thought you knew about what advertisements could do—we make it possible to target your precise audience, in local markets, the same way you can target with digital and we bridge the divide into the digital world.

These are delivered directly to homes & post office-boxes, to make sure you get your message directly into the homes and businesses of the consumers who matter most to your bottom line.

Why Local Link & the Benefits of the Local

Let’s take a closer look at Local Link magazines and some advantages it has over its digital and other printed media counterparts.

Local Link’s stay in homes or offices for months or years, while Internet ads can disappear into cyber space instantaneously, While digital ads come and go, Local Link’s have staying power. An Local Link left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them.

Tangibility – A print piece is a physical thing. Nothing Beats that Tactile Experience Sure, many consumers spend a ton of time online, but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on.

People interact much differently with printed adverts. There’s just something about that tactile experience. Readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.

The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad. The Internet is full of cybercriminals who use viruses as an attempt to gain access to consumer’s private information. Because of the proliferation of these malware viruses, web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading your print ad, and this makes them more open to receiving your message.

Branding

Local Link ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colours and types of images to establish brand recognition.

When you advertise in a local Local Link, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event. This not only builds brand recognition but, in time, brand loyalty.

It is not just a sales tactic on the part of the publication, it is true that repeated ads get better results. Place a series of ads over time for the best results in your print advertising. Make them look similar but change them up slightly every few ads. This will help people to remember you are advertising, but still take a look because it is just a little different.

Target Marketing

Placing ads in your local Local Link magazine can effectively reach niche audiences that may be more difficult to target online.

Since most humans have an incredible need to be part of a community, Local Link’s serve as an important hub where locals learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.

There is something about print like Local Link that gives a sense of legitimacy. Local Link’s are highly valued publications that build a sense of community among local consumers. In fact, many people turn to local publications (Local Link) as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.

Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

They allow advertisers to tap into a different, receptive, frame of mind, helping yield positive associations with the advertised product or service.

We save the absolute best for Last – We Cross the divide to get more out of your Local Link Advert.

QR Codes

Local Link magazines promote the placing of QR codes in adverts- it is an excellent way to bridge the gap between print and digital. When scanned with a smartphone, the QR code will take you to your dedicated space and special offer page that lives on the web and can be filled with all your information including updated products and specials, contact details, your address and even a Google map with directions to your business. And you get to a captured audience with a QR Code.

It is all well and good having a website – at the end of the day people have to know where you are and how to find you. The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

Like many People, We spend an average of three hours and fifteen minutes on our phones each day, toggling between my personal and professional lives.

I don’t consider time that I’m plugged in to be “me time”. If I’m plugged in, I’m on, meaning there’s always something to engage with, respond to, learn, or do. All synapses are firing and I’m always one, two, or three steps ahead. I want to unplug, as do many consumers, which is why the science of always-on technology and how it impacts human behaviour is increasing in popularity.

Enter printed magazines

When I finally do have a moment for myself, Magazines are an inspirational and aspirational medium for consumers when they finally relax, kick up their feet, and unplug.

We allow advertisers to tap into a different, receptive, frame of mind, helping yield positive associations with the advertised product or service.