The Application of Color Psychology in Marketing Strategies

Marketing Myopia occurs when company leaders define their mission too narrowly. It is a form of business short-sightedness. In this article, Theodore Levitt expresses his views on how industries failed to continue their [...]

Market Penetration: Currently Tesla intensive growth strategy is based in their aggressive market penetration. They achieve business development that is demonstrated by an increase of sales. Due to the increase of sales Tesla is [...]

In this report we have developed a concise market expansion strategy for COSTCO Corporation taking into consideration its existing markets outlined in the case. Firstly, we developed a framework in order to narrow down to the [...]

Marketing has changed a lot ever since the development of the conventional methodologies. Nowadays, conventional marketing is a mere choice for companies compared the older companies who categorized conventional marketing as a [...]

In Recent ages cupcakes became famous. Which is easy to make really tasty cupcakes, which are simple products and made up of primitive ingredients. Baking cupcake won’t require a high amount of capital investment and it is [...]

The growth of business and the increase of customers is the goal that every company has on the horizon and aligned with it there are endless marketing tactics, campaigns, and messages that can be used to achieve this fundamental [...]

This report will examine Trader Joe’s, a small chain, California specialty store that has grown into a treasured American staple with 474 locations across 43 states. How has Trader Joe’s successfully differentiated themselves [...]

Technology continues to change the way businesses is conducted around the world. By leveraging various technological systems, companies can increase efficiencies through streamlined operations, improve compliance with automated [...]

Role of marketing in every organization is very important and can’t be ignored. All type of organizations whether they are small or large are recognizing the importance of marketing in today’s world. Here are few things that can [...]