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The promotion is to provide guideline to the targeted customer though advertising and personal interaction and the networking that aware the customers about our offers and services. Social media is the important source for promoting the business like, face book, twitter and many other sites that helps our promotion strategy to attract the customers towards the services. Promotion strategy will be based mainly on informing potential customers of the subsistence of our services and providing the right information available to our target customer. The purpose will be to underline the benefit of using our services which will include:
Hence we intend to influence our presence using quality brochures and other sales literature. We intend to spread the business though the following major sources
Advertising will be undertaken through trade and industry publications, which are read by tourists and this help customer to aware about the service by reading newspapers. A regular look out will be prepared of any unique editions in the local newspapers, which may provide an opportunity for us to advertise our services. Heaven adventure club will also be advertised through proficiently made brochures, which permit sufficient detail to be communicating about the services offered by our business. This literature will be mostly targeted at potential customers and sited or made offered at strategic points, such as travel agencies.
Another determinant use to promoting our service is personal selling, it refer to direct interaction with the targeted customers that could make the service reliable for the potential customers. As such potential clients will to a certain degree be unconvinced towards the intentional services and how they are able to benefit from them.
Direct marketing will be used but only to a partial market size in the form of telemarketing and informing potential customers and obtaining referrals where possible. In the case of telemarketing it will involve our targeting potential customers of our services and informing them of our subsistence and destinations. We may then arrange for an appointment with the respective decision maker, with the target being to attract them into using of our services.
The rising development of the Internet as an information source provides an opportunity for ourselves that we may use. This is particularly so in view of the increasing broadcasting of information over the World Wide Web, as individuals and groups look at obtaining the best deal possible. More often than not these individuals and groups seek out information over the Internet due to its relatively low cost and ease of use helping to minimize time wasting. However this will require sufficient planning so as to ensure that all information on the website is correct and up to date, ensuring we market a specialized image. This will mainly serve foreign tourists and other interested stakeholders.
Products Heaven adventure club is not manufacture organization its intent is to provide service to the tourism all over the Pakistan. Our offering service should be cheaper than any other tourism company that could be more reliable for our targeted customers and attract those customers toward our service in future.
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