The target audience of KFC is the people like to eat the fried chicken. KFC's main customers are between 4-45 years old. KFC's food people can enjoy it as an environment for family or social gatherings. For the teenager, they like to have their lunch or dinner outside with their friend. They are seen as impulsive eaters as long as they hungry they eat. They like constantly looking for variety and new tastes of the food. They prefer having their lunch, or dinner at KFC this is because KFC can satisfy their need and want. KFC brings a lot of convenience to people, and their service is good because they serve the food fast. KFC provides the different type of the set meal to let the customer choose, and the price is affordable for them.
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'The Target Audience of KFC'
Moreover, KFC has the family set for a family. However, there are some of the employee they have their own family so that they can bring their children to go to KFC to enjoy their dinner. Furthermore, KFC has the party package. For the party package is for the children, some of the parents want to celebrate their children birthday. The parent can choose the package that they want. Each package has a different kind of food. The package inside has much food such as the chicken, nugget, whipped potato, coleslaw, french fries, cheezy wedges, soft drink. KFC also provide games price and kid’s door gift. Therefore, the parent no needs to concern about how they want to hold a birthday party for their children. At this time, KFC is one of the places they can choose. They can hold a birthday party in KFC and also invites people to the birthday party.
On the other hand, KFC main focus on the urban area citizen because most of the employee they are in rush to work. The employee prefers to go to KFC because of convenience they can get the food faster and no need to wait for the food too much time. KFC has the set is suitable for the lower income community to come to consume. KFC's Super Jimat Box is popular so that to attract more customer to buy it, KFC launch the Super Jimat Box range to five value boxes (2016). There have Snacker Box, Lil’ Zinger Box, Wrap Box, Variety Box, or Signature Box. Each box offers abundance and variety at prices that start as low as the RM8.95 net. The design of the five value box is to satisfy customer need. Each box comes with chicken, french fries, and soft drink. KFC Super Jimat Box allows customers to get more for less.
