Three Core Legal Issues for Hospital Marketing Programs: [Essay Example], 502 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Three Core Legal Issues for Hospital Marketing Programs

Print Download now

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

In the advent of the “Social Media Generation”, where every facet of society could access and participate in this platform, business industries including hospitals in the United States are looking into social media to actively interact and engage their customers.

I agree with the key legal issues presented in the article. First is the issue on patient anonymity. I agree that featuring patients and patient testimonials for advertising should observe strict confidentiality. In the US, they have this legislation for data privacy called the HIPPA or the Health Insurance Portability and Accountability Act of 1996. This law has security provisions for safeguarding medical information, the same as the Data Privacy Law we have here in the Philippines. Social media and the internet can disseminate and spread information very fast, after just with one click, information is sent to thousands or millions of social media users. For me, it is important also that the patient should be formally asked for consent to be featured in any advertising and informed of the confidentiality of such advertising.

The second legal issue is about statement validity. This is about false advertising or putting out information in advertising about a hospital or a physician that is far from the truth. False advertising misleads people. The medical profession is seen as a profession where people entrust their life and limb. So, one false claim can corrode the integrity of the hospital or the doctor and there could be legal issues later on.

The third issue is proper cost allocation for advertising to avoid legal implications concerning the Antikickback Law and the Stark Law. As I was reading this article, it was the first time that I read about Anti-Kickback Law and Stark Law in the US. I think these laws should be adopted in the Philippines. The Anti-Kickback Statute (AKS) prohibits offering, paying, soliciting or receiving anything of value to induce or reward referrals The Stark Law on the other hand prohibits physicians from referring patients to receive “designated health services” payable by Medicare or Medicaid from entities with which the physician or an immediate family member has a financial relationship, unless an exception applies. These laws will impose penalties for doctors and hospitals who may violate it. I agree with the article that if a hospital will advertise for the doctors, then the doctors should pay for a portion of the cost of the advertising to avoid being penalized for getting a kickback. Hospitals and healthcare is big business and it is but appropriate for the government to instill control measures, guidelines and laws to ensure that no patient’s rights are violated, there is fair play in the business field

Given the magnitude of the reach and the audience of social media, there is no doubt that hospitals and the healthcare industry are using it to advertise. The power of the social media platform cannot be denied as it provides unprecedented access to wide audience and customers. It should be used wisely, conservatively and always putting patient welfare and confidentiality first.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Cite this Essay

To export a reference to this article please select a referencing style below:

GradesFixer. (2019, April, 10) Three Core Legal Issues for Hospital Marketing Programs. Retrived April 9, 2020, from https://gradesfixer.com/free-essay-examples/three-core-legal-issues-for-hospital-marketing-programs/
"Three Core Legal Issues for Hospital Marketing Programs." GradesFixer, 10 Apr. 2019, https://gradesfixer.com/free-essay-examples/three-core-legal-issues-for-hospital-marketing-programs/. Accessed 9 April 2020.
GradesFixer. 2019. Three Core Legal Issues for Hospital Marketing Programs., viewed 9 April 2020, <https://gradesfixer.com/free-essay-examples/three-core-legal-issues-for-hospital-marketing-programs/>
GradesFixer. Three Core Legal Issues for Hospital Marketing Programs. [Internet]. April 2019. [Accessed April 9, 2020]. Available from: https://gradesfixer.com/free-essay-examples/three-core-legal-issues-for-hospital-marketing-programs/
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

close

Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

Recieve 100% plagiarism-Free paper just for 4.99$ on email
get unique paper
*Public papers are open and may contain not unique content
download public sample
close

Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

close

Thanks!

Your essay sample has been sent.

Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

thanks-icon Order now
boy

Hi there!

Are you interested in getting a customized paper?

Check it out!
Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.