Two Advertisement Analysis - Marketing and Advertising Topic Essay
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Two Advertisement Analysis

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About this sample

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Human-Written

Words: 918 |

Pages: 2|

5 min read

Updated: 3 February, 2025

Essay grade:
Excellent
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Words: 918|Pages: 2|5 min read

Updated: 3 February, 2025

Essay grade:
Excellent
arrow downward Read Review

Table of contents

  1. Why These Ads Matter
  2. The Visuals:
  3. The Storytelling:
  4. Nike vs. Coca-Cola: Two Different Paths to the Same Goal
  5. Nike: Turning Determination into Art
  6. Coca-Cola: Capturing the Joy of Everyday Moments
  7. How These Ads Affect Us
  8. Nike’s Impact:
  9. Coca-Cola’s Impact:
  10. What Sets These Ads Apart?
  11. Final Takeaways: What We Can Learn from Nike and Coca-Cola

Let’s face it—advertisements are everywhere. From the moment we wake up and check our phones to the billboards we pass on our way to work, we are constantly bombarded with messages trying to sell us something. But what makes some ads stick in our minds while others just fade into the background? Great advertising isn’t just about showing a product—it’s about creating an emotional connection.

To explore this, I analyzed two advertisements that have always fascinated me: a Nike print ad and a Coca-Cola TV commercial. These two brands take completely different approaches, yet both succeed in resonating with their audiences in powerful ways.

Why These Ads Matter

Think about the last time an advertisement actually made you feel something. Maybe it inspired you, made you smile, or gave you a sudden craving for a cold drink. That’s not an accident. Companies spend millions crafting ads that tap into human emotions, and Nike and Coca-Cola have perfected this art in very different ways.

Before diving into specifics, I focused on key elements that determine an ad’s impact:

The Visuals:

  • What catches your eye first?
  • How do colors influence your emotions?
  • What part of the image or video lingers in your memory?

The Storytelling:

  • What message is being conveyed?
  • Who is the target audience?
  • What emotions does the ad evoke?
  • How does it connect to real-life experiences?

With these elements in mind, let’s see how Nike and Coca-Cola create lasting impressions in their advertising.

Nike vs. Coca-Cola: Two Different Paths to the Same Goal

Despite targeting different emotions, both brands aim to create a deep connection with their audience. The table below summarizes their advertising strategies:

Element Nike Print Ad Coca-Cola TV Commercial
Main Message "You've got this" "Life is better together"
Look & Feel Sharp, powerful, intense Warm, friendly, inviting
Target Audience Active individuals seeking motivation Everyone who values shared moments
Emotional Hook Personal achievement, determination Joy, nostalgia, and togetherness
What Stands Out? Raw energy and power Natural, relatable moments
Cultural Impact Pushes empowerment and resilience Strengthens social bonds and traditions

Nike: Turning Determination into Art

The Nike ad I analyzed is bold, raw, and full of energy. It features a female athlete in motion, caught mid-stride, her muscles visibly engaged. The lighting is dramatic, creating deep shadows that emphasize strength and perseverance.

Nike’s brilliance is in making the viewer feel like they, too, could be that athlete. The image doesn’t just sell shoes—it sells self-belief.

The slogan “Just Do It” is almost unnecessary at this point. It’s more than a tagline—it’s a philosophy. The ad doesn’t focus on the product itself but on what the product enables you to achieve. The emotional pull is personal ambition—it speaks to the individual who wants to push their limits.

Another thing that stands out is the simplicity. There are no distractions—just an athlete and a powerful message. Nike understands that less is more, and by keeping the design minimal, the impact is even greater.

Coca-Cola: Capturing the Joy of Everyday Moments

Switching gears completely, Coca-Cola’s TV commercial takes an entirely different approach. Instead of focusing on a single individual, it paints a picture of togetherness and nostalgia.

The ad feels like flipping through a family photo album—except the photos are alive. There are friends laughing over drinks, families gathered around a barbecue, strangers bonding over a shared moment. And in every scene, a Coca-Cola bottle is present, subtly tying everything together.

The genius of this commercial is that it doesn’t feel like an ad—it feels like a memory you already have, or one you wish you could relive.

The color red dominates, reinforcing the warmth and happiness Coca-Cola wants to be associated with. The music choice is another key element—it builds emotional momentum, making the entire experience feel effortless and nostalgic.

This ad succeeds because it doesn’t just sell soda—it sells moments of happiness. It makes Coca-Cola feel like a companion to life’s best experiences rather than just another product on a shelf.

How These Ads Affect Us

Both Nike and Coca-Cola are masters of emotional advertising, but they take opposite routes to achieve their goal.

Nike’s Impact:

✅ Inspires individual motivation and ambition
✅ Uses minimalism and strong visuals to create power
✅ Appeals to personal challenges and self-improvement

Coca-Cola’s Impact:

✅ Evokes warmth, nostalgia, and social connection
✅ Uses storytelling and natural moments to feel authentic
✅ Associates the brand with happiness and togetherness

Both brands recognize that people don’t just buy products—they buy feelings, experiences, and aspirations.

What Sets These Ads Apart?

The real success of both ads is that they don’t feel like traditional advertisements.

  • The Nike ad could be a piece of artwork—something you’d frame in a gym for motivation.
  • The Coca-Cola commercial could be a short film—something you’d share because it reminds you of your own experiences.

By focusing on emotion instead of just selling a product, both brands create advertising that resonates deeply.

Final Takeaways: What We Can Learn from Nike and Coca-Cola

Analyzing these two ads has made one thing clear: the best advertising isn’t about selling—it’s about storytelling.

Both brands succeed because they tap into real human emotions:
✔ Nike fuels our drive for self-improvement.
✔ Coca-Cola reinforces our love for shared experiences.

As advertising continues to evolve, brands that understand human nature—our desires, struggles, and joys—will always come out on top.

Get a custom paper now from our expert writers.

Whether you’re creating ads or simply analyzing them, remember this: the best marketing doesn’t feel like marketing. It feels like something real.

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This essay was graded by
Prof. Linda Burke
Essay’s grade:
Excellent
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Expert Review
This essay offers a well-structured and insightful analysis of Nike and Coca-Cola advertisements, effectively comparing their distinct strategies. The breakdown of visuals, storytelling, and emotional appeal is strong, with clear explanations supported by specific examples. The table enhances clarity, and the conclusion ties key insights together well. To further improve, the essay could briefly mention advertising theories or consumer psychology for added depth. However, its engaging tone, solid structure, and clear argumentation make it an excellent piece of analytical writing.

Cite this Essay

Two Advertisement Analysis. (2024, March 20). GradesFixer. Retrieved February 17, 2025, from https://gradesfixer.com/free-essay-examples/two-advertisement-analysis/
“Two Advertisement Analysis.” GradesFixer, 20 Mar. 2024, gradesfixer.com/free-essay-examples/two-advertisement-analysis/
Two Advertisement Analysis. [online]. Available at: <https://gradesfixer.com/free-essay-examples/two-advertisement-analysis/> [Accessed 17 Feb. 2025].
Two Advertisement Analysis [Internet]. GradesFixer. 2024 Mar 20 [cited 2025 Feb 17]. Available from: https://gradesfixer.com/free-essay-examples/two-advertisement-analysis/
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