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Use of advertising, is to advertise a product or promotion to seek attention, to sell a product. and promote it. The key to advertising is to use AIDA, which is awareness – to create awareness let the target market know there is a new product. Letting the public aware there Is a new product being advertised will draw attention to the product. This will also create interest. Interest – advertising a product and giving awareness must create interest so that the target audience are interested in the product. Desire – making the product desirable. makes the target market interested in buying the product, and will they follow onto action. Action- the buyer must be interested enough in buying the product. Giving the buyer motivation in buying the product is all down to AIDA.
Use of advertising is a technique to increase sales to the public or organisation. this is to create interest in a product for the company to be successful in their business to selling.sales promotioncustomer sales promotions is a technique used to interest customers to purchase a product. promotions only last for a certain period of time, and are used to achieve sales on new products or existing products. trade promotions – the word trade refers to manufacturers and retailers coming together, trade promotions is a way of increasing demand in retail to sell more product, including the right pricing on this product, discount, free gift, vouchers, competitions and cash bonuses. trade promotions have many benefits to the company, as retail promotions are competitive. trade promotions can increase the visibility of the product and the quantity of the product. this can also enlarge a products market segment penetration, or the total in sales.
Companies use trade promotions to improve there sales with other companies and to increase their relationship towards them. personal promotions are referred to any type of marketing communication used to target customer sales. the biggest aim of a promotion is to increase sales, awareness of product, and loyalty for the product to continue sales throughout. promotional sales is one of the elements in promotional mix. personal promotions are aimed at the sales force, and could involve all staff. the staff would have bonuses such are commision, or salary increased, this will motivate the staff to work harder towards their targets and have a good impact on the companies sales, prizes for staff such as holidays or product goods, which will benefit a sales team, this will increase the sales team building.
Personal sellingpersonal selling, is a technique where businesses use the sales force to sell a product after meeting with the customer face to face. body language, interpersonal skills and attitude is a few of the skills needed to succeed in selling a product. this is one of the most expensive ways to promote as it relies on the recruitment and sales team, giving them pressure to do so. the company will like to spread awareness about the product, for which it will adopt person to person approach. selling can be done within two different ways – retail and direct to customer.
Retail is when a customer approaches the seller to enquire about a product. direct to customer is when the seller approaches a customer or public to make them aware about the product. personal selling will include – prospecting, making appointments, planning and preparation, sales presentation, negotiation and object handling, closing and follow ups. the key areas that will have an impact on sales process are – recruitment and selection – the process of choosing the right candidates for employment. motivation and training – motivation and training will motivate the employee to work hard at their job, this is where bonuses are involved to motivate the employee to reach there targets for a reward and is understood as remuneration. territory planning is where the company will create a workable plan to target the right customers, planning goals for income, and ensuring sales will follow on throughout overtime. performance evaluation, is a procedure to measure an employees work throughout the year, which could result in them being promoted or an increased salary.
Sales communications – is linked to the employee on how well they can communicate clearly, openly, concisely and creating positive client relationship.public relationspublic relations is managing the communication of information to spread between an individual or organisation, example, a business, government agency, a non profit agency or the public. public relations could be advertising such as instagram, television, radio, newspaper and magazines, exhibitions or fairs. this is an organisation to make the public more aware of the products and organisation of the company. public relations, is paid in terms of time, materials and expenses.public relations is an organisation to inform the public on the product, advertising sells, there is a big difference between these organisations. public relations has its own professional bodies and is controlled through legal and voluntary.
Public relations use a number of techniques to boost their clients public imagine to the target audience. public relations give the target audience a good insight to the clients activities, also this will create a higher percentage in there publicity, which will carry on to more sales in the organisation and them reaching their target.direct marketingdirect marketing is a form of advertising through a number of different varieties, including direct mail – via post, send flyers to a specified customer with special offers to attract interest from them. call centres, also known as telemarketing, offering customers an existing service or new product, there has been an increase in this organization because of its low cost, and high coverage with customers. personal selling, communicating with a customer and explaining the features and benefits of a product to interest a company to buy these products. leaflet drops, delivering leaflets to households, this is another way to attract new customers. direct response advertising, when the customer directly responds to the advert. internet, this will suit customers, as it allows contact between the organisation and potential customers.
Business to business
Business to business is also known as B2B, or B2B. this refers to two business such as one involving a manufacturer and wholesaler. business to business is referred to business that is conducted between companies rather than between a company and an individual customer. one business will sell products to the other business. B2B is also contrasted with B2C. business to customerbusiness to customer refers to the transaction directly between a company and consumers who are the end users of the product. this is one of the most popular and known widely known for sales. the key to successful b2c is is the use of advertising. advertising maximises the impact of the message. consumers are targeted by mail, as a back up to the main advertising message. the role of personal selling in business to customer is limited. one to one contact is involved, but is not a good use of resource in business to customer.
Business that rely on business to customer sales must maintain a good relationship with customers to ensure they will return for more product buying, unlike business to business, business that relies on business to customer must make the customer have an emotional response to their marketing. business to business, market campaigns are pushed to show values of their product or services.illamasquaillamasqua’s use of advertising is used on there website, instagram, facebook, magazines, youtube and television. they draw attention to there organisation by having sales promotions. illamasqua create a lot of interest in their products as they have a large viatryy for difrent skin types, skin ageing, skin tone. customer promotions are used by illamasqua, for example they have a free gift when you spend £50 or more. personal selling at illamasqua, this is a reliable method of selling, as illamasqua is a very professional company they will have considered for there employee. public relations, illamasqua use this as a form of advertising. for example, instagram and facebook haveadvertisements of illamasqua’s new product etc a lipstick. this will make the public aware of the product, and potentially sell on more products.
Direct marketing and illamasqua is used, emails from illamasqua from your first purchase will also interest you to buying more product. they will always let you know of a new product or offer. illamasqua can advertise through a fashion show, as there products can be used on a model, they use business to business. they use business to customer. illamasqua have a variety of beauty products, you can find illamasqua’s products in harvey nichols, selfridges & co, areej, muller and central. they also have stores in the us and uk. illamasqua will promote their business with email attachments, discount codes, refer a friend, and they also have a lot of reviews on there products on there website which will attract customers even morley.
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