Ways to Convince Public Opinion

The public opinion is dynamic as it changes from time to time in accordance with the circumstances, factors and current events that occur in the general and private public of the organization, as well as in the efforts exerted to seek to change and modify public opinion. This requires patience, perseverance, seriousness and proficiency in preparing the justifications of the other opinion to modify or change the opinion. Hence the role of public relations in the follow-up of events and what is written or said about the organization, because the discovery of these early rumors far better than leaving them to expand and worsen until they become out of control.

There are a number of foundations, which public relations can be applied in order to convince public opinion and therefore the possibility of modifying or changing the most important of these are:

1. Knowledge: Individuals ignore any idea or point of view unless they have full knowledge of the extent of their impact on their personal needs and aspirations. Therefore, the message must include an explanation and definition of the personal benefit to the public from the idea or point of view.
2. Movement where individuals do not accept a particular idea or point of view, unless the interpretation of how to apply, and clarify the effects on them. Thus, the message must include the means of implementing the idea and the public will ignore it.
3. Trust where individuals enthusiastically accept the views of those who trust them from individuals, organizations or institutes, and therefore the personality of the idea (the man of public relations) has a great impact on the psychology of the public to accept.
4. Clarity where the idea is more acceptable and convincing if it is clear to the public to be contacted, or be addressed and does not involve any ambiguity, ambiguity or conflict.
5. Clarification where the proposal or idea must be clearly defined, so as not to be subject to more than one explanation or interpretation of a particular, and this requires the practitioner of public relations use words and terminology that cannot be tolerated or ambiguity.

In general, public relations are aimed at influencing public opinion through one or more of the following methods:

• Change or neutralize unfavorable or hostile views
• Formulation of views that have not yet been formed, or the underlying views, in a manner consistent with the interests of the Organization-
• Maintain or maintain favorable views in line with the interests of the Organization
• Promote existing favorable views and increase their strength in favor of the Organization.