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The public opinion is dynamic as it changes from time to time in accordance with the circumstances, factors and current events that occur in the general and private public of the organization, as well as in the efforts exerted to seek to change and modify public opinion. This requires patience, perseverance, seriousness and proficiency in preparing the justifications of the other opinion to modify or change the opinion. Hence the role of public relations in the follow-up of events and what is written or said about the organization, because the discovery of these early rumors far better than leaving them to expand and worsen until they become out of control.
There are a number of foundations, which public relations can be applied in order to convince public opinion and therefore the possibility of modifying or changing the most important of these are:
In general, public relations are aimed at influencing public opinion through one or more of the following methods:
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