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An Overview of Artificial Intelligence

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And the impact it on digital marketing Artificial Intelligence is a gradually more popular term that lacks an integrated, concrete definition. The founding father of Artificial intelligence Nils J Nilsson has dedicated the Artificial intelligence as machine intelligence that qualifies the quality which entitles an entity to function appropriately with foresight in its environment. Does that mean AI today isn’t useful to us? Not at all. AI nowadays is an escalating space that is growing across industries. The power of big info and proficient analytics united motivate a whole new wave of capable automation that the human race is just foundation to tap into.

Digital marketing is one of the many fields that this wave is distracting. AI in digital marketing lets marketers hub on creating really personal, significant connections with engaged customers. Relation among Digital Marketing and AI: In today’s buzzword everyone is talking about new technology, then why not entry of AI in digital marketing will come and why not it will be accepted when it is a game changer of marketing! Taking customer Experience to The adapted Level: Customer is king of business and content is king of marketer. So, if you align content marketing strategy with AI then it will be the skyrocketing to any marketer. For any marketer it is important to know customer searches, buying behavior of customer and their interest. And AI is groundbreaking here to help you to come to know about this. Online marketing can be done without personalization but are you sure it will be done effectively? Through AI, you will able to make personalize contact and people always love message which attaches them personally.

Fun time ahead! Whatsapp messenger for chatting with a friend, facebook messenger for reaching out local business but what if the chatting you are to be done with your potential customer! You may don’t know ‘who’ but definitely know ‘what’. AI-powered is the Chabot that will be awesome to your customer. One step ahead – multi-dimensional communication system with a sensory ability such as touch and voice will soon give away traditional Chabot. Moreover, customer can not only see but feel the product before actual purchase. Predicting the Online advertises: Have you gotten a message about month start or it is to be over and you have to do this? Ever wonder how that brand knows about your requirement? Here is the answer of your phenomenon. Whether they buy, post or browse, users always leave a fragment of personal data when they interact online. Now, AI application collects this large number of data and learns online behavior and digital identity of the user. Sounds great, right? Such an AI can predict user behavior, need and possible action.

Social media plays a great role here to target hotspot of such data and analytics of data help to predict user behavior. This kind of AI enabled algorithm will change the current marketing trend then who need lengthy sales cycle marketing technique. In fact, many of businesses have already started to use this for their business.

See It And Buy It! Its look like digital marketing will reduce human factor and employ machine learning. Before this, image recognition was limited to identify uncommon object but using AI it is possible to get a detailed description of the image. Amazon Recognition can recognize human faces, emotions, and identity. For businesses, it is silver plate put in front of them. Because if one has an ice cream manufacturing company, then using AI they can map their brand using the huge collection of photos on social media. And come to know buyers demographics and geographic area. That helps them to understand business growth and make their next marketing strategy. Moreover, image recognition is important in the banking sector to faster payment process and according to safety.

Last Words: By judging recent trend of digital marketing, AI is significant to market reach and audience engagement. The client knows the product well and marketers know the customer very well. So, to know the purchaser behavior it is a very helpful. If it sets perfectly then the impossible dream of marketers will come soon, for example, distributing content to the audience round the clock without human interference.

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