close
test_template

Analysis of Marketing Mix of Cadbury’s for Double Decker

About this sample

About this sample

close

Words: 464 |

Page: 1|

3 min read

Published: Jul 15, 2020

Words: 464|Page: 1|3 min read

Published: Jul 15, 2020

The Marketing Mix includes 4 words all starting with ‘p’. These words are Price, Product, Place, and Promotion. Firstly we will be talking about how Cadbury’s uses Price and what pricing strategies they use to sell their products, the Double Decker.

'Why Violent Video Games Shouldn't Be Banned'?

Firstly, they may use price skimming to set their prices at similar ones as their competitors; this would be because most customers would choose theirs anyway since it’s more reliable to purchase something off a well-known brand. However, they may also use Cost plus prices which would ignore the demand for the product and competition. This is actually a successful method for Cadbury’s as it maximises their profits.

All though there is no information on what strategy Cadbury’s used for their Double Decker, I believe they use competitive pricing which means they make it a similar price to competitor products but then also advertise it in many places so that more people end up hearing about the product compared to the competitors. This is a smart thing for Cadbury’s to do at this stage in their business because of their well-known name; more people will choose their same priced product instead of any other competitor. Cadburys then use place to promote their product. They do this by spreading their distribution out. It is currently in many urban areas. This is because of strong demand in these areas, where as for rural areas the demand is much lower due to not as many people being from there. For promotion, Cadbury noticed that they were very popular among Indian people, they took this as an advantage and created a tag line which said “Kuch meetha ho jaye. ” This shows that Cadbury is trying to be friendlier among India and use their language to maybe make them feel more comfortable about buying their products. This is especially important when it comes to the Double Decker as it’s shown to be a very popular product recently among India.

And finally, product, Cadbury‘s is currently leading the chocolate industry, and it’s clear to see how. They have a large product range and are continuously getting sales. They also have their own products for special festive events such as Christmas and Halloween, an example of a Halloween product would be the crème egg. And for Christmas, there’s Cadbury bundles including 8 different Cadbury bars. The Double Decker is a perfect example of what people usually enjoy receiving as a Christmas snack or even gift.

Get a custom paper now from our expert writers.

All of these factors are important to the product but I think the most relevant and helpful would be their pricing as there is so much competition yet Cadbury’s is the most reliable, therefore more consumers are likely to buy there’s for the same price as competitors, for this reason, Cadbury’s should continue to use competitive pricing.

Image of Dr. Oliver Johnson
This essay was reviewed by
Dr. Oliver Johnson

Cite this Essay

Analysis Of Marketing Mix Of Cadbury’s For Double Decker. (2020, July 14). GradesFixer. Retrieved March 29, 2024, from https://gradesfixer.com/free-essay-examples/analysis-of-marketing-mix-of-cadburys-for-double-decker/
“Analysis Of Marketing Mix Of Cadbury’s For Double Decker.” GradesFixer, 14 Jul. 2020, gradesfixer.com/free-essay-examples/analysis-of-marketing-mix-of-cadburys-for-double-decker/
Analysis Of Marketing Mix Of Cadbury’s For Double Decker. [online]. Available at: <https://gradesfixer.com/free-essay-examples/analysis-of-marketing-mix-of-cadburys-for-double-decker/> [Accessed 29 Mar. 2024].
Analysis Of Marketing Mix Of Cadbury’s For Double Decker [Internet]. GradesFixer. 2020 Jul 14 [cited 2024 Mar 29]. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-marketing-mix-of-cadburys-for-double-decker/
copy
Keep in mind: This sample was shared by another student.
  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours
Write my essay

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    clock-banner-side

    Get Your
    Personalized Essay in 3 Hours or Less!

    exit-popup-close
    We can help you get a better grade and deliver your task on time!
    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now