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Analysis of Regulative, Normative and Cognitive Contexts Within Mcdonalds Company

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In this assignment I will review what regulative, normative and cognitive context is and explain the differences between the contextual approach versus the cultural approach on the example of McDonalds company.

I chose McDonalds for this case study because it is world-wide corporation. Most everyone can recognize their signature golden arches. According to Fox News, McDonalds has 34, 480 restaurants in 119 countries.

Regulative Context

The central rudiments of McDonalds regulative context are their policies and work rules. McDonald’s policies are defined by their code of conduct which you can find on the McDonald’s corporate website. All employees have to certify that they have read and will abide by McDonald’s code of conduct, “employees also complete regular training on the Standards, anti-bribery laws, and various other laws, regulations and company-specific policies”.

Normative Context

The central rudiments of McDonald’s normative context are their work roles, habits and norms. McDonald’s has a hierarchy of their work roles. At the top is the restaurant manager, next is the assistant manager, then shift manager, then area manager, then goes host and crew trainer and then lastly is the crew member. All employees of McDonald’s contribute to their success.

Cognitive Context

The central rudiments of McDonalds cognitive contact are their beliefs, values and assumptions. McDonald’s mission statement is “to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience”.

Contextual or Cultural Approach

For McDonald’s I believe that the cultural approach is more efficient than the contextual approach. The organizational cultural approach is stated as “the actions, ways of thinking, practices, stories, and artifacts that characterize a particular organization”. Every employee of a company or organization contributes to its culture. The cultural approach examines the employee’s workplace interactions, their norms, what they value, etc. This is more efficient than the contextual approach because the cultural approach focuses on the employees and what they contribute to the work place. Without good hard-working employees, companies would not be successful. McDonald’s does an amazing job of making sure their employees are happy and healthy. Employees of McDonald’s enjoy working there because they offer so many amazing benefits such as: medical insurance, dental insurance, profit sharing, vacation, sabbatical program, employee and dependent life insurance, incentive pay and recognition programs.

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Analysis Of Regulative, Normative And Cognitive Contexts Within Mcdonalds Company. (2020, April 30). GradesFixer. Retrieved October 26, 2021, from
“Analysis Of Regulative, Normative And Cognitive Contexts Within Mcdonalds Company.” GradesFixer, 30 Apr. 2020,
Analysis Of Regulative, Normative And Cognitive Contexts Within Mcdonalds Company. [online]. Available at: <> [Accessed 26 Oct. 2021].
Analysis Of Regulative, Normative And Cognitive Contexts Within Mcdonalds Company [Internet]. GradesFixer. 2020 Apr 30 [cited 2021 Oct 26]. Available from:
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