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The Company Profile of Mcdonald's

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Table of contents

  1. Company’s Profile
  2. McDonald’s History
  3. The Strategic Direction
  4. McDonald’s In Pakistan
  5. McDonald’s Mission Statement, Vision Statement

Company’s Profile

McDonalds McDonald’s is the world’s leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

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McDonald’s History

The birth of McDonald’s began with Raymond Albert Kroc Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonald’s restaurants.

A great success story was in the making. In 1955, Ray Kroc founded the McDonald’s Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers And the rest, as they say, is history. McDonald’s grew into the largest restaurant organization in the world. Today, there are more than 34,000 McDonald’s restaurants serving 69 million customers each day in over 119 countries. Ray Kroc died in 1984 but his legacy is very much alive. His success story continues with McDonald’s families of employees, franchisees and suppliers. His commitment, dedication and achievements continue to live on at McDonald’s restaurants across the world.

The Strategic Direction

The quality of the arrangement among the Company, its franchisees and providers (altogether alluded to as the “Framework”) has been vital to McDonald’s prosperity. By utilizing their System, they can recognize, execute and scale thoughts that meet clients’ changing needs and inclinations. What’s more, the plan of action empowers McDonald’s to reliably convey locally-important eatery encounters to clients and be an essential piece of the groups they serve.

McDonald’s client centered Plan to win (“Plan”) gives a typical structure that adjusts their worldwide business and takes into consideration nearby adjustment. They keep on focusing on three worldwide development needs of enhancing their menu, modernizing the client experience, and widening openness to Brand McDonald’s inside the system of their Plan. Their drives bolster these needs, and are executed with an emphasis on the Plan’s five columns – People, Products, Place, Price and Promotion – to upgrade clients’ understanding and assemble investor esteem over the long haul. They trust these needs line up with their clients’ developing needs, and – joined with their upper hands of accommodation, menu assortment, geographic diversification and System arrangement – will drive long haul economical development.

McDonald’s In Pakistan

Aiming to be the world’s best quick service restaurant, McDonald’s Pakistan opened its doors in September 1998 at Lahore and presently operating in seven major cities with a network of 23 restaurants. McDonald’s Pakistan is a part of the Lakson Group of Companies, with a Head Office in Karachi and a regional office at Lahore. Lakson Group also owns, Lakson Tobacco Co. Colgate Pakistan Ltd, Century Insurance Ltd. Express Newspaper, Cyber Net and various others businesses.

McDonalds located in Pakistan are currently employing about 1,200 Pakistanis and each store is managed by Pakistani managers. They have also contributed in other ways than food service. McDonalds has investment of over Rs300 crore in the country. Since McDonalds is doing so well in Pakistan they will continue to grow and add more stores in more cities in the future.

McDonald’s Mission Statement, Vision Statement

“McDonald’s mission is to be our customers’ favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time … we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people every day.

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“McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.” OUR AMBITION Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world. GOOD FOOD We promote choices. Real ingredients. Great taste. Transparency. GOOD PEOPLE We create opportunity. Encourage diversity. Offer training. Facilitate teamwork. Reward achievement. GOOD NEIGHBOR We champion happy, healthy kids. Keep families together through Ronald McDonald House Charities. Commit to reducing our footprint. Using less energy. And recycling more.

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