close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Analysis of Tesla’s Dynamic Capabilities to Gain Market Share: Sensing, Seizing & Transforming

downloadDownload printPrint

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

Get custom essay

121 writers online

Analysis of Tesla’s Dynamic Capabilities to Gain Market Share: Sensing, Seizing & Transforming essay
Download PDF

“Tesla has undoubtedly contributed to the transformation of the automotive industry” – Dyer J.

Sensing – Anticipation of new opportunities. Tesla has assessed the evolution of technology in the automobile industry without harming the environment working towards achieving sustainable development. The increasing concern about Global warming, the growing campaigns for environment friendly products and rapid pace of technology development are few of the points enterprises are looking into, this is where Tesla saw some of the technological and market opportunities.

Research and Development activities were intensified and the probing and reprobing of customer needs and technological possibilities. Tesla’s continues exploration especially in the evolution of technology has been very remarkable through the years. Competitors have seen the same opportunity but may have calibrated it differently which changed the nature of the opportunity. As a matter of fact, in 2001 General motors crushed all if its electric models in a junk yard, Musk says. “When we came along and made the Roadster, it got GM to make the Volt and then Nissan felt confident enough to go with the Leaf. We basically got the whole ball rolling with electrification of cars. The ball is rolling slowly, but it is rolling. “

Seizing – once new opportunity is sensed, it must be addressed through new products, processes or services.

Autopilot

Since Autopilot’s first appearance, other auto manufacturers have announced their own plans to roll out semi-autonomous or highly automated systems. GM is equipping the Cadillac CT6 with Super Cruise. The Mercedes-Benz S-Class is getting Drive Pilot. Nissan has ProPilot. Audi says the new A8 will be Level 3 autonomous. And on and on.

Electrification

Autopilot forced the big automakers to begin developing their own semi-autonomous systems, Musk’s commitment to bringing electrification to the masses proved to be equally influential.

Software

“They continue to sell vehicles that are incapable of learning and improving and are highly vulnerable to obsolescence, ” said Morgan Stanley analyst Adam Jonas in a recent note to clients, according to Electrek. “Car companies have had ample opportunity to tear apart Model S’s in the lab. We suspect Tesla’s vertically integrated in-house software capabilities and its willingness to assume the risk of hacking make the difference. ”

Design

TESLA made cars cool and desirable, nothing like the other cars available in the market. Transforming “Tesla’s transformation came from creating popular products, forging profitable partnerships and constantly pursuing self-disruption”.

Using David Teece’s Dynamic Capability framework, Tesla has great opportunities to gain market share. Through the years, the company shows that they are taking open innovation seriously despite the threats of new competitors and continuous doubts on their “ambitious projects” as what Zachary Sashan cited in her blog entitled “11 Tesla FUD Claims of Years Past”, still Tesla shows unwavering leadership in innovation. Tesla Motors continuous to generate new ideas (sensing), also one great way to gain market share is to spot new trends ahead of competitors, sense new opportunity and turning it into a reality through its products, processes and services, relentless innovation keeping them relevant to the consumer market (seizing).

Tesla’s innovation centered on customers’ needs by also not harming the environment. What does really consumer want? Musk envisioned that “there will be a time when truly fully autonomous cars come, though, Tesla included. Musk said on the call that he thinks his company can have a car ready within three years that lets you sleep all the way from point A to point B — the commuter’s dream — “. Transforming the automobile industry.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Analysis Of Tesla’S Dynamic Capabilities To Gain Market Share: Sensing, Seizing & Transforming. (2020, April 02). GradesFixer. Retrieved August 6, 2022, from https://gradesfixer.com/free-essay-examples/analysis-of-teslas-dynamic-capabilities-to-gain-market-share-sensing-seizing-transforming/
“Analysis Of Tesla’S Dynamic Capabilities To Gain Market Share: Sensing, Seizing & Transforming.” GradesFixer, 02 Apr. 2020, gradesfixer.com/free-essay-examples/analysis-of-teslas-dynamic-capabilities-to-gain-market-share-sensing-seizing-transforming/
Analysis Of Tesla’S Dynamic Capabilities To Gain Market Share: Sensing, Seizing & Transforming. [online]. Available at: <https://gradesfixer.com/free-essay-examples/analysis-of-teslas-dynamic-capabilities-to-gain-market-share-sensing-seizing-transforming/> [Accessed 6 Aug. 2022].
Analysis Of Tesla’S Dynamic Capabilities To Gain Market Share: Sensing, Seizing & Transforming [Internet]. GradesFixer. 2020 Apr 02 [cited 2022 Aug 6]. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-teslas-dynamic-capabilities-to-gain-market-share-sensing-seizing-transforming/
copy to clipboard
close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Don't use plagiarized sources. Get your custom essay. Get custom paper
    exit-popup-close

    Haven't found the right essay?

    Get an expert to write you the one you need!

    exit-popup-print

    Professional writers and researchers

    exit-popup-quotes

    Sources and citation are provided

    exit-popup-clock

    3 hour delivery

    exit-popup-persone