Bakery in a Galleria Market

Introduction

Like the majority of small or new businesses, bakeries need to target different market sectors to be successful. Having a clear idea of who your target market is makes the task of marketing your bakery far easier, efficient, and more profitable. Having a specific niche in a galleria market even makes it more focused and profitable.

Bakery in a Galleria Market

A galleria can be a local bakery's market segment. The distribution of your bakery products right at your front door creates more touchpoints between you and the consumer and allows far more exposure than you would have while ensuring you keep your potential competitors as business partners. If you succeed in marketing to local businesses in the galleria that sell or display your products at retail in their shops and use your breads, cakes, and muffins, you can develop two front market segments in the galleria: your main store and a couple of other shops. The shops themselves will purchase your products wholesale, and the consumer will be purchasing your product and forming an even closer bond with the brand.

A bakery located in a galleria, for example, has the opportunity to make most of the galleria customers its own. Customers who are likely to be blue-collar workers, family members looking to have a good time, and youths dropping in for a breakfast muffin, a sandwich during a lunch break, or pastries to take home after work or an evening movie. If the bakery has spare workers, it may consider catering to special events, such as weddings and anniversaries in the galleria because some of them have big halls to host events or parties. The price points and margins for custom orders are higher than regular sales, and this will be an added source of income. The advantages of having a bakery in a gallery cannot be overemphasized.

Opportunities and Challenges

Most galleria complexes have hotels, private health clubs, shops, and cinema areas. This gives the bakery a large clientele to serve as people from all walks of life use a galleria at least once a week. Commonly baked goods like breads, cupcakes, and pastries appeal to a lot of people. The most intuitive way to stay ahead of the competition is to carve out a niche for yourself that isn't currently being served. For example, a bakery that produces gluten-free and sugar-free baked goods could appeal to those with allergies and special dietary requirements visiting the health clubs usually found in the galleria. Also, forming partnerships with shops that sell only drinks would be a big boost to the bakery business.

Conclusion

If you’re confident that you’re making the most delicious breads and cakes in the world, it’s a very profitable business owning one in a galleria market. People will line up in front of your stores. You can also sell other high-margin products together with cakes, such as coffee, tea, or gelato. The galleria market gives you the opportunity to access millions of customers daily; the only challenge really is tapping into this opportunity.

References:

1. Smith, J. (2020). Business Strategies for Bakeries. New York: Business Press.
2. Johnson, L. (2019). Marketing for Small Businesses. Chicago: Marketing Insights.